Why No One Reads Your Annual Report: Data Visualization for Nonprofits
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If a 40-page annual report is created and no one reads it...does it even exist? How can nonprofits utilize exciting graphics to transform boring "programs and services" descriptions into likeable, shareable social media memes? Learn how to change data points into shareable visuals with this slideshow.
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Why No One Reads Your Annual Report: Data Visualization for Nonprofits
- 1. Why no one reads your annual reportPresented by Lansie Sylvia
- 2. Who IS HMC?
- 3. Creative Agency for Good #hmc101
- 4. WHO IS HMC? • Founded in March 2011 to serve high-impact orgs • Here’s My Chance (HMC) is a creative agency for good – we work with clients we believe in! • HMC empowers organizations to capitalize on the influence of community, content, and social impact • Using our creativity to make a positive impact on the planet is a core mission and part of our business model
- 5. WHAT will we talk about? • Why No One Read Your Annual Report • How to Change That! • Data Visualization • Examples of Visualization Techniques • Matching Data to Visuals • What Makes a Good Visual?
- 6. Why no one reads your annual report
- 8. Some things to consider • 90% of information transmitted to the brain is visual • We process images 60,000x faster than text • “Captioning” text gets read 4x more than body copy • Stock photography is distracting to users • Irresistible images? Pointing arrows and directed gazes • Our brains are wired to remember images better than names
- 10. Our eyes love imagery
- 11. Let’s change it! Data visualization
- 12. Visuals = easier to understand & share
- 13. Types of data visualization
- 14. Types of data visualization
- 15. Types of data visualization
- 16. WHAT DO THE PROS DO WELL? • Understand their “end goal” • Tell a story and follow a path/have a message • Make it beautiful • Avoid special effects (3D is a no no!) • Use colour, size, and position to help the reader see what is important
- 20. What can nonprofits Learn from all this?
- 21. Here’s what... • PICK THE RIGHT DATA • Not all data can be visualized well • PICK THE RIGHT VISUALIZATION • Try different types and see what works best • KEEP IT SIMPLE • The more details you put in there, the harder it is to digest – simplicity is key! • MATCH THE FORM TO THE CHANNEL • Make sure your visuals are easily shareable on the main media channels you broadcast on
- 22. The visualization must match the data. Let’s see some options! @
- 23. word cloud Photo courtesy of WordItOut.com
- 24. Bubble cloud Photo courtesy of h3p://vallandingham.me/
- 25. Do you have a specific goal?
- 26. infographic
- 27. word mosaic Photo courtesy of Image Chef
- 28. WHAT are your success stories? 978 Teenagers Now Play the Accordion!
- 29. meme examples
- 30. Have fun with it!
- 31. Upcoming events & webinars • DATA VISUALIZATION PART TWO: LET’S GET CRAFTY! • Friday, May 16th from 9:30am-11:00am • Co-sponsored by Urban Affairs Coalition • Bring a data point and scissors! • TIPS & TRICKS FOR IMPROVING YOUR BRAND WITH PHOTOGRAPHY • Friday, June 13th from 9:30am-11:00am • Co-hosted by Jessie Fox
- 32. Questions? Lansie Sylvia Director of Engagement lansie@heresmychance.com www.heresmychance.com workwithus@heresmychance.com @hmctwit