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                    5 SOCIAL MEDIA TRENDS TO APPEAR IN 2013




                 5 Social Media Trends
                  To Appear in 2013




© January 2013                                                P age |1


H D
5 SOCIAL MEDIA TRENDS TO APPEAR IN 2013



        5 Social Media
                                                  3. No      More             Traditional
                                                     Performance             Evaluations:
     Trends to Appear                                 Sharing online       feedback places
                                                      psychological control on employees,
                                                      companies recognize and accept
                                                      that everyone is a critic and that they
                 in 2013                              can read about their performance
                                                      online daily, good or bad. They see
                                                      now that they have to be 'on' all of
                                                      the time. Every experience counts.
          __________                                  That's powerful.

                                                  4. Social Media Isn't Just for
                                                     Marketing Anymore: Last year
    The way businesses use social media in
                                                     we helped several organizations
    2013 will change the way customers
                                                     save new locations from the brink of
    and companies interact on the medium.
                                                     disaster by enabling them to make
    According to social intelligence firms
                                                     swift changes in management and
    analysis, here are some of those
                                                     operations     based    on    social
    changes.
                                                     intelligence. This trend is sure to
                                                     take off in 2013.
    1. No More Surveys: Many of the
       more progressive brands have
                                                  5. Everything's Local: All politics is
       already decided to eliminate surveys
                                                     local. It's no surprise; all customer
       and instead focus on social feedback
                                                     experiences are local, too. Savvy
       as their primary source for customer
                                                     companies       will     use location-
       experience information
                                                     specific social reviewsand alerts to
                                                     quickly pinpoint trouble spots and
    2. Industrial Espionage is now
                                                     react in a way best suited to deliver
       Legal and Free: In 2012, we saw
                                                     the     best    possible     customer
       the hot brands using competitive
                                                     experience in that location or store.
       data in new, previously unimagined
       ways. We predict that more than
                                                  ________________________________
       one-third of businesses adding
       products or menu items will be
                                                  Leave your questions and comments to:
       inspired by their competition's online
       customer feedback.                         herve@delhumeau.com

© January 2013                                                                              P age |2
5 SOCIAL MEDIA TRENDS TO APPEAR IN 2013




                   PERSONAL NOTES




© January 2013                                             P age |3

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5 SOCIAL MEDIA TRENDS TO APPEAR IN 2013

  • 1. www.hd-cg.com HD 5 SOCIAL MEDIA TRENDS TO APPEAR IN 2013 5 Social Media Trends To Appear in 2013 © January 2013 P age |1 H D
  • 2. 5 SOCIAL MEDIA TRENDS TO APPEAR IN 2013 5 Social Media 3. No More Traditional Performance Evaluations: Trends to Appear Sharing online feedback places psychological control on employees, companies recognize and accept that everyone is a critic and that they in 2013 can read about their performance online daily, good or bad. They see now that they have to be 'on' all of the time. Every experience counts. __________ That's powerful. 4. Social Media Isn't Just for Marketing Anymore: Last year The way businesses use social media in we helped several organizations 2013 will change the way customers save new locations from the brink of and companies interact on the medium. disaster by enabling them to make According to social intelligence firms swift changes in management and analysis, here are some of those operations based on social changes. intelligence. This trend is sure to take off in 2013. 1. No More Surveys: Many of the more progressive brands have 5. Everything's Local: All politics is already decided to eliminate surveys local. It's no surprise; all customer and instead focus on social feedback experiences are local, too. Savvy as their primary source for customer companies will use location- experience information specific social reviewsand alerts to quickly pinpoint trouble spots and 2. Industrial Espionage is now react in a way best suited to deliver Legal and Free: In 2012, we saw the best possible customer the hot brands using competitive experience in that location or store. data in new, previously unimagined ways. We predict that more than ________________________________ one-third of businesses adding products or menu items will be Leave your questions and comments to: inspired by their competition's online customer feedback. herve@delhumeau.com © January 2013 P age |2
  • 3. 5 SOCIAL MEDIA TRENDS TO APPEAR IN 2013 PERSONAL NOTES © January 2013 P age |3