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                     TOP 10 DIGITAL TRENDS FOR 2013




                 Top 10 Digital Trends
                       For 2013




© January 2013                                        P age |1


H D
TOP 10 DIGITAL TRENDS FOR 2013



     Top 10 Digital
                                                    niche area of interest such as fan
                                                    groups, societies, cults, that already
                                                    engage in your product/service.

      Trends for
         2013
                                                    3. Quality over Quantity.
                                                    Having large amounts of data is
                                                    invaluable to a company, but in the
                  ___________
                                                    process of having all this data, it creates
    The web has been in a state of flux             a lot of pains in discovering insights and
    since its inception, and this year is no        actionable items. Brands need to move
    different. Here’s what trends are               away from tracking overall sales each
    expected to take off in 2013.                   month; instead they need to look at 'live'
                                                    sales. Track them by time, SKU,
                                                    location, retailer, attribute, etc... This
                                                    ground up approach will give the real
    1. Personalized Products for
                                                    insights from a small to large scale.
    each Customer
    Organizations will        move     towards
    involving the customer when creating            4. Fall of the PC looks to
    their products as opposed to a "one size        Responsive Design
    fits all" mentality. The key action to take
    here is to evolve from the now                  The purchase of desktop computers are
    'traditional' social media marketing            on the decline, so what are consumers
    activities of buying display ads and            buying? Mobile devices, i.e. smart
    pushing products, to buying social              phones and tablets. A website built in
    listening research, with the goal of            responsive design basically figures out
    product development personalized for            the resolution of the device it is being
    the 'individual' consumer.                      viewed on, and the images and
                                                    fluidgrids will size correctly to fit the
    2. Demographics is out, now it’s                screen. This allows the website, no
    about Behavior                                  matter on what device, to have the
                                                    optimal viewing experience - easy
    In 2013, it's no longer about targeting an      reading and navigation with a minimum
    audience that you THINK has an                  of resizing, panning and scrolling. The
    interest in your product based on age,          benefit - one website build, one
    income, gender, education, historical           seamless experience with thousands of
    data, etc… It's about targeting the             screens.
    audience you KNOW has an interest in
    your product by focusing on a more
© January 2013                                                                                P age |2
TOP 10 DIGITAL TRENDS FOR 2013


    5. Perceptive Media                             7. Cloud        Computing         at   the
                                                    Forefront
    Media, audio or video that adapts itself
    based on the information it has gathered        Cloud computing is the storage of data
    on an individual user. Artificial               online allowing access across multiple
    Intelligence is the brainwork behind this.      platforms     simultaneously     through
    The purpose is to provide media that            consumer-based services such as
    target on a user-by-user basis. Imagine         email, social media, online file storage
    watching tennis on television with              and corporate communication tools. A
    someone that doesn't know the rules,            simple idea with a powerful effect,
    perceptive media could show one user            involving the fast growing mobile device
    the detailed rules of tennis while              Mobile cloud is a new way to create
    showing the other user the current              workflows. This will change the way we
    rankings of players and behind the              think about storage on our devices and
    scene footage. Creating democracy               instead think about storage in the cloud.
    within the room by comparing the overall        Devices will then come with less
    tastes of the group and reach the most          storage, but be better equipped to
    compatible compromise.                          access data.



    6. Revolution of the 2nd Screen                 8. Digital Convergence - Pulling
        80% of smartphone and tablet users
                                                    it all Together
        use their devices while watching TV.        Forget about remembering where you
       25% of U.S. smartphone and tablet           left off in Season 2 Episode 3, 25
        users use their devices while               minutes and 32 seconds of The Walking
        watching TV multiple times per day.         Dead, think more about registering for
       51% of those who post on social             an account via online cloud services and
        media while watching                        it'll remember where you last left off and
                                                    continue when you log back on via any
    As consumers are engaging in one type
                                                    compatible device. To give you even
    of media, they are simultaneously
                                                    more, these services can make
    engage in another. Imagine a consumer
                                                    recommendations based on the content
    watching a television drama series, and
                                                    you have previously viewed. Nowadays,
    at the same time shopping on the eBay
                                                    it's not about finding the video, it's about
    app for the clothes that the main
                                                    how fast your internet connection is so
    character is wearing. This revolution
                                                    you can stream the video without
    extends to mobile devices from the big
                                                    lagging. Apps like HBOGo, UVideos,
    screen, TV, and organizations are
                                                    and HuLuPlus not only stream content
    working to build on the relationship
                                                    to the consumer, they can measure the
    between screens.

© January 2013                                                                                   P age |3
TOP 10 DIGITAL TRENDS FOR 2013


    consumption, know the device used,              10. Location, Location …..
    connection speed, viewing history and
    purchase history; with this data they are       2012 started this up, and now in 2013
    able to personalize the ads, content and        with more and more mobile devices
    product recommendations a consumer              being produced (e.g. Sony recently
    sees.                                           released a competitor to the iPhone 5
                                                    and Samsung Galaxy 4 - the Xperia Z),
                                                    in conjunction with privacy being
                                                    loosened by tech giants such as
    9. All things Internet
                                                    Facebook, Google, Instagram, etc, this
    It's inevitable, and has been coming for        means that locations of users by default
    a while - everyone will be able to              will be tracked, provided users don't
    connect to the internet via more and            disable the functionality. But at the same
    more devices - the refrigerator, the            time, growing social relationships are
    television, the car, etc… Everything will       encouraging friends to share their
    be automated. Companies like Ford               location     for    rewards,        namely
    have already begun opening up their             applications such as Foursquare, and
    APIs to developers to create new                also social recognition of having visited
    applications to use via computer                various locations via networks such as
    systems in the vehicles. Computer chips         Facebook Places.
    installed in traffic lights connecting to
    GPS systems will provide the shortest
    travel distance with live data. One day
    we'll live in a world where the toast is
    hot and ready on a plate the moment we
    step into our kitchen. It's not really any
    stretch of the imagination, if you think
    about it.




                                                    ________________________________



                                                    Leave your questions and comments to:
                                                    herve@delhumeau.com




© January 2013                                                                               P age |4

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TOP 10 DIGITAL TRENDS FOR 2013

  • 1. www.hd-cg.com HD TOP 10 DIGITAL TRENDS FOR 2013 Top 10 Digital Trends For 2013 © January 2013 P age |1 H D
  • 2. TOP 10 DIGITAL TRENDS FOR 2013 Top 10 Digital niche area of interest such as fan groups, societies, cults, that already engage in your product/service. Trends for 2013 3. Quality over Quantity. Having large amounts of data is invaluable to a company, but in the ___________ process of having all this data, it creates The web has been in a state of flux a lot of pains in discovering insights and since its inception, and this year is no actionable items. Brands need to move different. Here’s what trends are away from tracking overall sales each expected to take off in 2013. month; instead they need to look at 'live' sales. Track them by time, SKU, location, retailer, attribute, etc... This ground up approach will give the real 1. Personalized Products for insights from a small to large scale. each Customer Organizations will move towards involving the customer when creating 4. Fall of the PC looks to their products as opposed to a "one size Responsive Design fits all" mentality. The key action to take here is to evolve from the now The purchase of desktop computers are 'traditional' social media marketing on the decline, so what are consumers activities of buying display ads and buying? Mobile devices, i.e. smart pushing products, to buying social phones and tablets. A website built in listening research, with the goal of responsive design basically figures out product development personalized for the resolution of the device it is being the 'individual' consumer. viewed on, and the images and fluidgrids will size correctly to fit the 2. Demographics is out, now it’s screen. This allows the website, no about Behavior matter on what device, to have the optimal viewing experience - easy In 2013, it's no longer about targeting an reading and navigation with a minimum audience that you THINK has an of resizing, panning and scrolling. The interest in your product based on age, benefit - one website build, one income, gender, education, historical seamless experience with thousands of data, etc… It's about targeting the screens. audience you KNOW has an interest in your product by focusing on a more © January 2013 P age |2
  • 3. TOP 10 DIGITAL TRENDS FOR 2013 5. Perceptive Media 7. Cloud Computing at the Forefront Media, audio or video that adapts itself based on the information it has gathered Cloud computing is the storage of data on an individual user. Artificial online allowing access across multiple Intelligence is the brainwork behind this. platforms simultaneously through The purpose is to provide media that consumer-based services such as target on a user-by-user basis. Imagine email, social media, online file storage watching tennis on television with and corporate communication tools. A someone that doesn't know the rules, simple idea with a powerful effect, perceptive media could show one user involving the fast growing mobile device the detailed rules of tennis while Mobile cloud is a new way to create showing the other user the current workflows. This will change the way we rankings of players and behind the think about storage on our devices and scene footage. Creating democracy instead think about storage in the cloud. within the room by comparing the overall Devices will then come with less tastes of the group and reach the most storage, but be better equipped to compatible compromise. access data. 6. Revolution of the 2nd Screen 8. Digital Convergence - Pulling  80% of smartphone and tablet users it all Together use their devices while watching TV. Forget about remembering where you  25% of U.S. smartphone and tablet left off in Season 2 Episode 3, 25 users use their devices while minutes and 32 seconds of The Walking watching TV multiple times per day. Dead, think more about registering for  51% of those who post on social an account via online cloud services and media while watching it'll remember where you last left off and continue when you log back on via any As consumers are engaging in one type compatible device. To give you even of media, they are simultaneously more, these services can make engage in another. Imagine a consumer recommendations based on the content watching a television drama series, and you have previously viewed. Nowadays, at the same time shopping on the eBay it's not about finding the video, it's about app for the clothes that the main how fast your internet connection is so character is wearing. This revolution you can stream the video without extends to mobile devices from the big lagging. Apps like HBOGo, UVideos, screen, TV, and organizations are and HuLuPlus not only stream content working to build on the relationship to the consumer, they can measure the between screens. © January 2013 P age |3
  • 4. TOP 10 DIGITAL TRENDS FOR 2013 consumption, know the device used, 10. Location, Location ….. connection speed, viewing history and purchase history; with this data they are 2012 started this up, and now in 2013 able to personalize the ads, content and with more and more mobile devices product recommendations a consumer being produced (e.g. Sony recently sees. released a competitor to the iPhone 5 and Samsung Galaxy 4 - the Xperia Z), in conjunction with privacy being loosened by tech giants such as 9. All things Internet Facebook, Google, Instagram, etc, this It's inevitable, and has been coming for means that locations of users by default a while - everyone will be able to will be tracked, provided users don't connect to the internet via more and disable the functionality. But at the same more devices - the refrigerator, the time, growing social relationships are television, the car, etc… Everything will encouraging friends to share their be automated. Companies like Ford location for rewards, namely have already begun opening up their applications such as Foursquare, and APIs to developers to create new also social recognition of having visited applications to use via computer various locations via networks such as systems in the vehicles. Computer chips Facebook Places. installed in traffic lights connecting to GPS systems will provide the shortest travel distance with live data. One day we'll live in a world where the toast is hot and ready on a plate the moment we step into our kitchen. It's not really any stretch of the imagination, if you think about it. ________________________________ Leave your questions and comments to: herve@delhumeau.com © January 2013 P age |4