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Advertising: Delivering a Message

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University of Calgary, School of Creative and Performing Arts
University of Calgary, School of Creative and Performing Arts

These slides accompany a Mass Media class at Montana Tech

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[object Object],[object Object],Coming up next … A Lecture on Advertising
Advertising: Selling a Message Resource Textbook: Ralph E. Hanson, Mass Communication: Living in a Media World Comic: Duty Calls, http://xkcd.com/386/
[object Object],[object Object],Brought to you by
This prime-time all new lecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Advertising? ,[object Object],[object Object]
What is Advertising? ,[object Object],[object Object]
What is Advertising? ,[object Object],[object Object]
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Birth of Consumer Culture ,[object Object],[object Object],[object Object]
Birth of Consumer Culture ,[object Object],[object Object]
Birth of Consumer Culture ,[object Object],[object Object],[object Object],[object Object]
Advertising Supported Media ,[object Object],[object Object],[object Object]
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Consumer Advertising ,[object Object],[object Object]
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Other Forms of Advertising ,[object Object],[object Object]
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The Advertising Business ,[object Object],[object Object],[object Object],[object Object]
The Client
The Agency ,[object Object],[object Object],[object Object]
The Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Audience ,[object Object],[object Object]
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Psychographics and VALS ,[object Object],[object Object]
Super Bowl Ads -- Apple ’s 1984 ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Integrated Marketing Communication ,[object Object]
Case Study, Denny ’s IMC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future of Advertising ,[object Object],[object Object],[object Object],[object Object]
[object Object],Thank you for watching

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Advertising: Delivering a Message

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Notas del editor

  1. Advertising makes possible a vast array f inexpensive media available worldwide. Advertising drives the size and diversity of the world’s economy. Advertising has been a key element of the American economy and culture of consumption and acquisition for more than 100 years and has existed before the USA was a nation.
  2. Major societal changes had to occur before