Living in a Media World
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These slides accompany a lecture in Mass Media at Montana Tech. Textbook is Hanson's "Mass Media."
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Living in a Media World
- 1. Mass Media Communication Montana Tech TC 2146 Living in a Media World
- 2. Resource Manual: Ralph E. Hanson’s Mass Communication: Living in a Media World
Notas del editor
- Levels of Communication. When we log onto Facebook, we are engaging in almost every possible level of communication. One might use it to plan social events, talk with parents and professors, drops hints to parents about prezzies, What else? Check your status to see if there are comments. Responses to wall pasts, soccer discussion groups. Newsfeed to see what people are up to. Change your own status. Before we try to analyse the levels of communication we need to define communication.
- Communication takes place at a number of levels, including intrapersonal (within the self). This is how we think and how we assign meaning to all the messages and events that surround our lives. interpersonal (between individuals), This can be a conversation with a friend (words) or a hug for your mom to tell her you love her. Does it need to be face to face? Phone call, IM, email, greeting card – personal message over facebook. group (between three or more individuals), Might be a dinner or a coach with a team or a huge lecture hall where each person has opportunity to respond but is unlikely to do so. Facebook? Status update. and mass (between a single sender and a large audience). Mass communication is a communication process that covers an entire society, in which an individual or institution uses technology to send messages to a large, mixed audience, most of whose members are not known to the sender. Mass communication can be examined in terms of the process of transmission; the rituals surrounding its consumption; the attention messages draw to persons, groups, or concepts; or how audience members create meaning out of media content.
- Traditionally mass comm has allowed only limited feedback but opportunity is growing rapidly. Examples? Mix of Levels. Can you think of where levels can cross over?
- Traditionally mass comm has allowed only limited feedback but opportunity is growing rapidly. Examples? Mix of Levels. Can you think of where levels can cross over?