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Similar a Deliverability 101: Keys to Sender Reputation, Bounce Management and Recipient Engagement
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Deliverability 101: Keys to Sender Reputation, Bounce Management and Recipient Engagement
- 1. Deliverability 101 Presented by: Andrew Barrett Sr. Director ISP Relations & Deliverability
- 9. Testing subject lines for relevance
- 10. Bounce Definition We will … You should …
- 11. Bounce Definition We will … You should … Generic Soft Deferred or deprioritized … automatically attempt to resend several times. … manually resend after 24 hours.
- 12. Bounce Definition We will … You should … Generic Soft Deferred or deprioritized … automatically attempt to resend several times. … manually resend after 24 hours. User Not Found The account doesn’t exist. … suppress the user automatically after two failed sends in a row within 30 days. … double check the user name for errors.
- 13. Bounce Definition We will … You should … Generic Soft Deferred or deprioritized … automatically attempt to resend several times. … manually resend after 24 hours. User Not Found The account doesn’t exist. … suppress the user automatically after two failed sends in a row within 30 days. … double check the user name for errors. Bad Domain The domain doesn’t exist. … continue to send as directed in case it is a temporary problem. … check for typos; remove the recipient if it’s uncorrectable.
- 14. Bounce Definition We will … You should … Generic Soft Deferred or deprioritized … automatically attempt to resend several times. … manually resend after 24 hours. User Not Found The account doesn’t exist. … suppress the user automatically after two failed sends in a row within 30 days. … double check the user name for errors. Bad Domain The domain doesn’t exist. … continue to send as directed in case it is a temporary problem. … check for typos; remove the recipient if it’s uncorrectable. Generic Hard Undeliverable for unspecified reason. … continue to send as directed in case it is a temporary problem. … check for others from the same domain to see if they are filtering.
- 15. Bounce Definition We will … You should … Generic Soft Deferred or deprioritized … automatically attempt to resend several times. … manually resend after 24 hours. User Not Found The account doesn’t exist. … suppress the user automatically after two failed sends in a row within 30 days. … double check the user name for errors. Bad Domain The domain doesn’t exist. … continue to send as directed in case it is a temporary problem. … check for typos; remove the recipient if it’s uncorrectable. Generic Hard Undeliverable for unspecified reason. … continue to send as directed in case it is a temporary problem. … check for others from the same domain to see if they are filtering. Mailbox Full The account is over quota for storage. … continue to send as directed, in case the user makes room. … consider the possibility that this is or will soon be an abandoned inbox.
Notas del editor
- Screenshot: Open Report Module
- Screenshot: Subject Line A/B Testing
- Insert screenshot of Resend function in the Track tab.
- Insert screenshot of Deliverability Testing
- Insert screenshot of Deliverability Testing