The Business of Marketing You On-line

1. Professional Branding The Business of Marketing You

2. Agenda Definition of Personal Branding 4 Steps to Branding Going Virtual

3. What is Professional Branding? Process of how you market yourself to others Visible, available and relevant information about you

4. What Does that Include? Interpersonal Skills Physical Appearance Virtual Appearance It is YOU!!!

5. What do you think when you see the following?

6. 4 Steps to Branding

7. Step 1: Discover What do you think of when you see your name? What do you think other people think of when they see your name? What would you like others to think of when they see your name?

8. What is My Brand? Who are you? What do you do? What makes you unique? What do you want to do? SWOT Analysis

9. Step 2: Create

10. Interpersonal Skills Attitude/Personality Communication Skills Approachability

11. Appearance Neat, Clean Clothing Grooming Habits Demeanor

12. Creating Your Brand On-line Same Name Consistent Font for Name Profile Picture Target On-line Sites

13. On-line sites FaceBook Myspace Twitter LinkedIn FriendFeed Google Profiles Wordpress Blogger Visual CV YouTube

14. Step 3: Communicate Status Feeds Tweet – 3 times a day Blog – Once a week On-line Conversations Blog Marketing Comment on Other Blogs Link to Other Blogs Email Experts Guest Post Find & Track Posts/Discussion Google Alerts StumbleUpon Board Tracker Technorati Backtype

15. Step 4: Maintain Update Regularly Interlink Your Web Presence Knowem ZoomInfo Google Yourself “You are what Google says you are!”

17. Questions Holly Holman Career Counselor College of Technology | University of Houston 108 Technology 1 Building 713-743-4100 hholman@uh.edu