2. Customer needs
Understand that a business must anticipate, identify
and meet customer needs if it is to be successful
3. Customer focus: Here
By focusing on customers a business can
learn:
About niggles/weaknesses
How customers see you in relation to your
competitors.
What else customers may want (new
products and services)
What customers do not want
What customers would want, but don’t have
enough money to pay for it.
4. Ways to achieve
customer focus
Train staff to be clear that customers are the purpose
of the business’ success.
Regularly check customer views
Get senior management to act as a ‘mystery shopper’
Set targets that focus on customer satisfaction
5. TASK
Canbury School is a business.
What can a school do to become more customer focused?
