The importance of video has been steadily growing along with mobile marketing. Here are 4 ways your institution can create powerful student testimonials.

1. 4 Ways To Create Powerful Student
Testimonials For Your School
Slide 1
4 Ways To Create Powerful
Student Testimonials For Your
School

2. 4 Ways To Create Powerful Student
Testimonials For Your School
Slide 2
1. Create compelling videos
2. Host student blogs
3. Maintain a good social media presence
4. Foster your school’s LinkedIn network
Overview
Source: Higher Education Marketing – 4 Ways To Create Powerful Student Testimonials For Your School

3. 4 Ways To Create Powerful Student
Testimonials For Your School
Slide 3
 Before shooting, draft a list of testimonials you would like to
create.
 They should cater to the various categories of students
attending your school: full-time students, working students,
returning students, etc.
 Use the reviews written by your students to find common
themes. You can also conduct a student poll about the
services and programs that won them over when deciding
which college to study at.
1. Create compelling videos
Source: Higher Education Marketing – 4 Ways To Create Powerful Student Testimonials For Your School

4. 4 Ways To Create Powerful Student
Testimonials For Your School
Slide 4
 Determine the format of your testimonial videos: think about
the feel of the video and the message you want viewers to
take away.
 Draft a quick story board for the shooting team to follow.
Depending on the purpose of the video, the featured stories
should include :
 Student anecdotes about why they chose your school
 Student’s future goals post-graduation
 How your school will help them reach this goal
 What made your school stand out
 What their life path was before becoming a student at your school
 Show your school’s premises
1. Create compelling videos
Source: Higher Education Marketing – 4 Ways To Create Powerful Student Testimonials For Your School

5. 4 Ways To Create Powerful Student
Testimonials For Your School
Slide 5
 Many students will look at your videos from their smart
phones and long uploads could discourage some of them so
make sure all videos last less than 1 minute.
 Let the student talk freely. There is nothing worse than
scripted testimonials.
 Run the video with your marketing department to make sure
it is consistent with the vision of the school.
1. Create compelling videos
Source: Higher Education Marketing – 4 Ways To Create Powerful Student Testimonials For Your School

6. 4 Ways To Create Powerful Student
Testimonials For Your School
Slide 6
 Integrate these videos on strategic points of your school’s
website: website homepage, program homepage, next to a
Request Information form, etc.
 Share these videos through social media.
1. Create compelling videos
Source: Higher Education Marketing – 4 Ways To Create Powerful Student Testimonials For Your School

7. 4 Ways To Create Powerful Student
Testimonials For Your School
Slide 7
 Student blogs are on-going, real-time testimonials about a
student’s experience at your school.
 Because it stems from peers and not from marketing
departments, information on these blogs is more authentic
and therefore, interesting for prospects.
 We wrote about student blogs here.
2. Host student blogs
Source: Higher Education Marketing – 4 Ways To Create Powerful Student Testimonials For Your School

8. 4 Ways To Create Powerful Student
Testimonials For Your School
Slide 8
Your presence on social media platforms is a great indication
of how your students feel about your school.
 A Facebook page with few shares and comments or a Twitter
account with only a few followers will make it seem like your
students do not care about their school.
Students’ engagement is a great testimonial in itself, so make
sure you:
 Pick the right platforms for your school.
 Tip: The most effective social media platforms for schools are usually the ones used
by students. Question the relevance of platforms with little to no engagement.
 Foster engagement through contests, picture tagging, quizzes, fun
quotes, etc.
 Have a pool of great videos and pictures featuring your students doing
what they regularly do at your school
3. Maintain a good social media presence
Source: Higher Education Marketing – 4 Ways To Create Powerful Student Testimonials For Your School

9. 4 Ways To Create Powerful Student
Testimonials For Your School
Slide 9
4. Foster your school’s LinkedIn network
The quality of the network provided by your school upon
graduation also says a lot about your school, its students’
attachment to it and its credibility on the labor market.
 Make sure your website features an Alumni section that fully
describes the depth of the network and activities.
 Communicate (in videos!) about the link between your alumni and
students: mentorship is a great asset when starting a career or
switching careers.
 Although Alumni are usually a separate entity from schools, make
sure your Alumni are present and active on LinkedIn. Try to ensure
that the groups are active, and do everything to help students
publicize their profiles and advance their careers.
Source: Higher Education Marketing – 4 Ways To Create Powerful Student Testimonials For Your School

10. 4 Ways To Create Powerful Student
Testimonials For Your School
Slide 10
One last thing:
just as it is important to create positive student-
generated, it is crucial to monitor the unsolicited, negative
testimonials.
With most of your students on social media, it is paramount to
react quickly to what is being said about your school across
platforms. Great listening tools exist to do just that. React
quickly to manage your reputation and limit any damage to
your school’s brand.
Source: Higher Education Marketing – 4 Ways To Create Powerful Student Testimonials For Your School

11. 4 Ways To Create Powerful Student
Testimonials For Your School
Slide 11
Questions?
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