1. Make Your Facebook Ads Appear on
Newsfeeds Thanks to the Power Editor
Make Your Facebook Ads
Appear on Newsfeeds Thanks to
the Power Editor
Slide 1

2. Make Your Facebook Ads Appear on
Newsfeeds Thanks to the Power Editor
Overview
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Facebook’s Power Editor
Create and Test Custom Ads
Control Your Ad’s Placement
Target Potential Students by Specific Schools
Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor
Slide 2

3. Make Your Facebook Ads Appear on
Newsfeeds Thanks to the Power Editor
1. Facebook’s Power Editor
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The Power Editor offers a wide range of custom options that
are not available when creating “traditional” Facebook ads.
News feed ads generate 49 times more clicks than righthand side ads.
Until recently, ads would only appear on the right-hand side
menu.
The Power Editor means you can customize your ads more
than ever before, increasing your ROI and lead generation.
Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor
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4. Make Your Facebook Ads Appear on
Newsfeeds Thanks to the Power Editor
2. Create and Test Custom Ads
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The Power Editor allows you to create links, videos, photos,
and status page posts without publishing them to your Page.
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Start by opening a Chrome Browser
Go to the Facebook Ads manager page
Click on Power Editor tab on the left side of the Ads Manager
Install the Power Editor
Create a campaign
Create an ad. Start by choosing the type of ad you’d like to create
Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor
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5. Make Your Facebook Ads Appear on
Newsfeeds Thanks to the Power Editor
2. Create and Test Custom Ads
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In the Creative & Placements section, you can create an ad
for:
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A website
A Facebook page
A Facebook page using a page post
An app on Facebook
Or a Facebook event
Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor
Slide 5

6. Make Your Facebook Ads Appear on
Newsfeeds Thanks to the Power Editor
3. Control Your Ad’s Placement
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The Power Editor enables you to select specific news feed
placements in desktop and mobile for page post ads and
sponsored stories.
You can also target your ads for specific types of mobile
devices you know your prospective students are using.
Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor
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7. Make Your Facebook Ads Appear on
Newsfeeds Thanks to the Power Editor
4. Target Potential Students by Specific Schools
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Power Editor allows you to manage all your audiences,
including custom audiences and targeting groups.
It is now possible to target people who went to specific high
schools and colleges, vastly increasing opportunities for
education marketers!
The audience section allows you to choose specific interests
and connections to your school’s assets on Facebook.
You can target users who are connected to, users who are
not already connected to your schools, and friends of
connections.
Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor
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8. Make Your Facebook Ads Appear on
Newsfeeds Thanks to the Power Editor
Questions?
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info@higher-education-marketing.com
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