Have you ever noticed that your attendees (yourself included!) experience an almost euphoria when at the event? Their intellect has been engaged, they’ve met new people, tried new things and walk away feeling energized! This level of energy helps to imprint and store positive memories and is exactly what you want to be able to keep alive post-event. Unfortunately, most of us haven’t focused on this period of time and we’ve let our attendees go from an event sugar high and crash down into a post-event slump that’s left them worn out. What happened to their great intentions to put what they’ve learned into action? Where is the correspondence that they promised they would do with all the new people they met? Intention without action leads to guilt and now your post-event attendees are down in the dumps. Join this webinar to talk about this very real phenomenon and ways that you can extend the energy of your event to keep attendees’ post-event sugar levels a bit more even! We’ll talk tips and techniques for adding post-events, remarketing/repurposing content and using captured media to help your attendees feel connected to the euphoria they once experienced. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

1. Keeping Attendees Happy
Thoughts on Post-Event Engagement

2. At-Event Emotions
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3. Clarity of Ps
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4. Blocking Points Start
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5. Reality of Life
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6. Everyone Needs U
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7. Work Reality
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Photo used under CC license: http://ergonomenon.com/ergonomics-articles/what-is-better-a-
messy-desk-or-a-clean-desk/

8. Post-Event Depression
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9. Result
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10. www.highroadsolution.com
http://www.retailshakennotstirred.com/wp-content/uploads/2010/01/customer-engagement-
cycle.jpg
This is ideal
spot where
member
organizations
should work
within large
majority of
time

11. Remedy: Apple a Day
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12. Set Expectations
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http://readwrite.com/2012/04/09/how-to-create-your-own-social
• Have speakers
provide a take
home or post-
event experience
plan for attendees
• Add to speaker
applications

13. Surveys
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14. Surveys
• Did you learn something?**
• Did you make a meaningful new
professional connection?**
• Would you recommend this to a
colleague? (Net Promoter Score
theory)
• What else should we do?
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15. Survey Results
• When to survey?
– Euphoric stage
– Reality stage
– Depression stage
• Feed results back to attendees:
– 78% of people learned something new
– 52% made a meaningful new professional
connection
– 88% said the room was too cold. Who wants to
be our 2014 blanket or pashmina sponsor?
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16. Provide Summaries
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Expert firm in content creation &
curation for events

17. Hold Follow-Up Events
• You told us that you’re interested in
learning more about X, please join us
on YY for a:
– Tweetchat with featured speaker or SME
– Webinar with more info
– Google+ hangout to collaborate
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18. Send Follow-Up
Newsletter
• Short snippets of what’s
archived where
• Hot trends
• Promises for what’s to come
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19. Repurpose/Remarket
• Rebel Mouse: social media aggregator
• Paper.li: twitter newspaper
• Scoop.it: content curation tool
• Slideshare: slide +/- audio/video
archival tool
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20. Actually Use Your
Photos
• Pinterest
• Facebook
• Image Gallery sites
– Take the time to annotate, tag &
include in communications
– Fold images back into email, etc
communications
– Tweet w/ SPOTTED! We saw
@suzannecarawan connecting
w/new committee members
#annual13
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21. Re-Survey at 90 Day
Intervals
• Have you applied anything you
learned?
• Have you stayed in touch with
your new contact?
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22. Public Praise
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23. Public Praise
• Facebook
• LinkedIn groups
• Private social network groups
• Twitter
• Newsletters (maybe rethink
your strategy?)
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24. Janus Moment
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It’s been 6 months!
-What we’ve done for
U
-Who’s doing/saying
what
What’s coming in 6
months!
-Reveals
-Pre-engagement

25. Modern Event Marketing
Lifecycle
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26. Create new
pattern of
engagement
that is
balanced, reali
stic &
authentic
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