Web vs Print Publishing

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The document discusses key differences between web and print publishing. For web publishing, roles, guidelines, content types, workflows, and more need to be defined from scratch. It also notes opportunities for synergy between the two mediums, such as using blogs to collect content for email newsletters and print articles. The document advises learning about technology and various media to effectively publish across different channels.

Tecnología Empresariales

Web vs. print publishing CWIP Annual Conference 2005 Hilary Marsh www.contentcompany.biz

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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Roles on a print publication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Print publication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Print publication (cont'd) ,[object Object],[object Object],[object Object],[object Object]

Web publication ,[object Object],[object Object],[object Object],[object Object]

Web publication ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web publication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Roles on a Web publication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Context issues ,[object Object],[object Object],[object Object]

Writing for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content management ,[object Object],[object Object],[object Object]

Opportunities for synergy ,[object Object],[object Object],[object Object]

Opportunities for synergy (cont'd) ,[object Object],[object Object],[object Object]

Opportunities for synergy (cont'd) ,[object Object],[object Object],[object Object],[object Object]

What can you do with this information ,[object Object],[object Object],[object Object],[object Object]

My info Hilary Marsh Content Company, Inc. http://www.contentcompany.biz [email_address] 708.217.3922 708.575.3450 fax

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