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How to Make Your CMS Rollout a Success

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Hilary Marsh, Content Company, Inc.
Hilary Marsh, Content Company, Inc.
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Top 10 Rules to Make Your CMS Rollout a Success Stellent User Roundtable May 2004 Hilary Marsh President, Content Company <www.contentcompany.biz>
A little about me… ,[object Object],[object Object],[object Object],[object Object]
Top 10 Rules to Make Your CMS Rollout a Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 Rules to Make Your CMS Rollout a Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
These are not about IT!! ,[object Object],[object Object],[object Object]
1. CM is not the same as CMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Understand the assumptions behind the CMS ,[object Object],[object Object],[object Object],[object Object]
3. Understand communication goals for content management ,[object Object],[object Object]
3. Understand communication goals for content management (continued) ,[object Object],[object Object]
4. Develop requirements with (not just for) business users ,[object Object],[object Object]
5. Define roles & responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Work closely with communications and marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Make sure HR is involved ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Recruit the naysayers ,[object Object],[object Object]
9. Insist on an ongoing governance team—IT should be part of it, but shouldn’t run it ,[object Object],[object Object]
10. Set up your CMS so it can serve your needs for several years ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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How to Make Your CMS Rollout a Success

  • 1. Top 10 Rules to Make Your CMS Rollout a Success Stellent User Roundtable May 2004 Hilary Marsh President, Content Company <www.contentcompany.biz>
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Notas del editor

  1. Email lists: cms-list &lt; http://cms-list.org&gt; ia-cms list &lt;ia-cms@yahoogroups.com&gt; -- more focused on the user experience aspects of CMSs Websites: useit.com gerrymcgovern.com http://www.steptwo.com.au/ www.cmswatch.com