Top 5 Trends for Mobile Marketing for 2011

1. The Future of Mobile and Destination Marketing June 3, 2010 Presented by: Hillary Bressler Founder, CEO .Com Marketing A Top 100 Interactive Agency Nationwide www.commarketing.com 1.866.266.6584

2. Books http://www.flickr.com/photos/lwy/2142883303/

3. Travel Agents http://www.flickr.com/photos/xoxoryan/145800027/

4. Post Cards http://www.flickr.com/photos/howieluvzus/2854127947/

5. Lonely Planet

7. Flickr Set

8. Old Medium is Not Gone http://www.flickr.com/photos/earlg/163867387/

9. Just Enhanced It’s Just Mobile http://www.flickr.com/photos/prawnpie/3572053135/ www.dancewithshadows.com/aviation/wp-content/...

10. 4.6 billion Mobile phones CBS News- Feb. 15, 2010

14. 11,000 Travel iphone apps available As of April 2010

15. 40% of smartphone owners do leisure travel research on their mobile devices As of April 2010

16. 25% Have booked travel on their mobile devices Emarketer -April 2010

17. 25% of global hoteliers are planning to create an iphone app in 2010 Hospitality eBusiness Strategies-April 2010

19. Is everything OK? My itinerary Which airport terminal ? Directions Booking reference Is everything still OK? Are there any traffic issues? Has my flight been delayed? Have I got my paperwork? Let them know I’m here Hotel knows you’re on your way Directions to hotel Booking reference On arrival seamless handover to hotel wifi. Save me time Restaurant booking Events, tours Maps Transport Fast high bandwidth, low latency wifi access made easy

20. 5 Trends To Watch in 2011

21. #1 2D barcode scanning A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile phone, it will automatically open a webpage, display a message, or dial a number.

24. Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane. 26 Apr 2010

25. Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes. Mobile Marketer - March 12, 2010

26. July 29, 2009 issue of Sports Illustrated had 2D bar code at the right, which unlocked 14 extra swimsuit pictures.

27. The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly www.mobilemarketer.com

28. The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to drive consumers to their website, sunny.org.

29. Travel Applications for 2d Barcodes Museums and Attractions Interactive Exhibits Restaurants Transit Education Sports When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson

30. You Will Start To See These Everywhere

32. #2 Social Media Storefronts Selling directly on social media sites like Facebook watchmojo.com/blog

33. 65 million users( out of 400 million) currently access Facebook through their mobile devices. People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.

34. E-commerce applications on Facebook that allows retailers to set up a storefront on the social network. And purchase goods directly in Facebook.

35. #3 Crowd-sourcing The act of outsourcing tasks, traditionally performed by an employee or contractor to a large group of people or community (a crowd), through an open call.

39. Tweets tagged with this code (also called a "hash tag") are sought out by Twisitor Center staff members who then send back suggestions.

41. On Thursday, April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer in the Layar app for iPhone and Androit.

42. What is Layar? Layar is a free Augmented Reality application for iPhone and Android smart phones. When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.

43. For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the Holland-Layer toward it and instantly find interesting nearby attractions and directions

44. Sparkling Queens day launch, April 2010 Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands. Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland layer and find the locations will win a Gassan diamond.

45. #5 Apps App is short for Application software

46. 39% Of all mobile users have smartphones As of April 2010

48. Amsterdam iPhone app by the Netherlands Board of Tourism Is was one of the first and is still one of the best destination apps currently available.

49. Hotels Near Me offers a more generic search system of hotels in your area. Simply enter your location, or let it detect where you are using GPS - and it'll provide a list of all hotels in your vicinity. Then, complete the entire booking process right inside the app.

50. Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage. The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.

51. Google Goggles is search, using your camera. Point your phone at a product, and Google Goggles will search for it, and provide product links. Do the same with foreign languages (French, Italian, German and Spanish), and it'll provide an instant translation - all without having to touch your keyboard. This is obvious fantastic for quick translations of signs or anything else you encounter on the road

52. The secret to seeing of what is coming next is to pay close attention to the spaces where all rules are being broken.

53. Thanks for Participating…..see you online! Hillary Bressler CEO/Founder of .Com Marketing A Top 100 Internet Marketing Agency Nationwide Email: bressler@commarketing.com Web: www.commarketing.com Phone: 407.774.4604 ext 203 Personal Twitter: www.twitter.com/hillarybressler Personal LinkedIn: www.linkedin.com/hillarybressler Company Twitter: www.twitter.com/commarketing CompanyFacebook:www.facebook.com/commarketing Find My Presentation Today! www.slideshare.net/hillarybressler