An overview of social media from leader in social media, and CEO of .Com Marketing, Hillary Bressler

1. Social Media Success Strategies Leveraging Technology for Business Advantage June 2, 2010 Presented by: Hillary Bressler Founder, CEO .Com Marketing A Top 100 Interactive Agency Nationwide www.commarketing.com 1.866.266.6584

2. What is Social Media? A type of media that is based on conversation and interaction between people online and shared via the internet or mobile.

4. Shift from MeWeb to WeWeb

6. It’s Okay To Be Confused

9. China India Facebook United States Indonesia Brazil Pakistan Bangladesh If Facebook was a country it would be the 3rd largest “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

11. TV- 13 Years

12. Internet- 4 Years

13. iPod- 3 Years

14. Facebook adds 100 Million Users in 9 months“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

15. Ashton Kutcher and Ellen DeGeneres have more Twitter Followers than then entire population of Ireland, Norway and Panama “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

16. 80% of Companies are Using LinkedIn as their Primary Way to Find Employees “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

17. The Fastest Growing Segment on Facebook is 55-65 year old Females “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

18. 80% of Twitter updates are on mobile devices. Imagine what that means for bad customer experiences. “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

19. 78% of consumers trust peer recommendations Only 14% trust advertisements “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

20. Average user spends more than 55 minutes per day on Facebook

21. Dell made over $3 million in revenue through the Dell Outlet account on Twitter.

25. Social Media is about the relationships http://www.flickr.com/photos/sarcastickiss/2612302754/

27. Facebook Age

28. What Can Social Media be Used For? Sales Brand Marketing Customer Service Promotions/Events Recruiting Public Relations Reputation Management Market Research Consumer Education

29. Using Social Media for Sales

30. Social Media marketing is 100% about establishing a relationship with customers, and less about selling. The sales will come to those that wait!

31. Small businesses typically get more than half of their customers through word of mouth and Twitter is the digital manifestation of that.

32. It Helped Dell $$$$$

33. Dell started tweeting in 2007 for one way communication. The company was surprised when people responded. Dell Outlet has booked more than $3 million in revenue http://business.twitter.com/twitter101/case_dellstarted asking questions.

34. New York Times highlights San Francisco foodie as Twitter icon

36. Umi, a sushi restaurant in San Francisco, sometimes gets five new customers a night who learned about it on Twitter.They offer free seaweed salads to people who mention Twitter.

37. Twitter Exclusive Coupons Twitter-exclusive coupons for customers to print out and redeem at store. Twitter coupon campaigns brought in 68.60% of total dollar sales.

38. Tracking Sales Specific codes for each coupon are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales.

39. Sprinkles Cupcakes Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake. They have 133,000 fans.

40. Customer Service

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49. Negative Effects on United from Social Media Over 8.5 million views Stock prices dip 10% resulting in $180 million Appeared on ABC’s The View Time Magazine’s Top Viral Video’s of 2009 2 more videos to be produced As of 5/29/10

51. Brand Marketing

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54. Positive of Social Media Budget of $50 to start Over 96 million views 700% increase in sales As of 5/29/10

56. Jet Blue responds to all tweets with suggestions and information in their own quirky personality in an effort to humanize their brand.

57. To Promote Events

58. Facebook Events

59. Linked In Events

61. Using Social Media for Recruiting

62. Linked In for Recruiting Broadcast Job Openings via your Status bar

63. Employee/Alumni Groups Create and Administer your Employee and Corporate Alumni Group

64. Using Linked In for Business to Business

65. Company Profile Improve your Company Profile page

66. Join Industry Groups Join relevant industry groups

67. Answer and Ask Questions

68. Create Polls

69. LinkedIn Applications

70. Get Recognized on Weekly Emails

71. Define Your Social Media Strategy

72. 4 New Rules for Social Media Marketing Listening to consumers is more important than talking at them. Companies can’t hide the corporation behind the brand anymore or even separate the two. Social Media is about the relationships. Social Media is not a Strategy. Ad Age 2009

74. Best Practices Don’t start a social media project just because you feel like you have to Tell your story. Set the tone. ( fun, informational, quirky) Set realistic expectations, it takes time to do this well

75. Social Media Challenges It should not be done instead of proven fundamentals ( SEO, Well Designed Websites) It is not “free” It is difficult to monetize

77. Dealing with Bad Reviews

78. Dealing with complaints Address negative comments very quickly. Have a process in place to resolve the issue directly. The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed. It is a chance to turn someone into an ambassador of the brand.

82. This customer was one out of many great reviews. Leaving bad reviews up there makes this review page much more real and authentic. This is a good example of how a company responded to show they care.

84. Facebook Tips To Drive Fans http://www.facebook.com/facebook-widgets/

85. Crandon, Wisconsin which has a population of 1,961 people now has 1,500 fans on their Facebook page.

86. Simple offline marketing to drive fans by giving benefits to join.

87. A great tool to add to your websites or blogs to encourage people to post about it.

88. Widgets, Plugins, Apps www.facebook.com/facebook-widgets www.developers.facebook.com/plugins www.facebook.com/apps

89. This is my email signature. Have every employee put an email signature that promotes your social media pages.

90. How To Make A Facebook Vanity URL www.facebook.com/#!/Commarketing?ref=ts www.facebook.com/commarketing www.facebook.com/username

91. Monitoring Tools

93. Latest In Social Media

94. Twitter Advertising New feature is called Promoted Tweets. As of 5/29/10

95. Foursquare is a mobile app that allows you to check-in with your friends when you arrive at a certain location. Foursquare

96. Thanks for Participating…..see you online! HillaryBressler CEO/Founder of .Com Marketing Email: bressler@commarketing.com Web: www.commarketing.com Phone: 407.774.4604 ext 203 Personal Twitter: www.twitter.com/hillarybressler Personal LinkedIn: www.linkedin.com/hillarybressler Company Twitter: www.twitter.com/commarketing CompanyFacebook:www.facebook.com/commarketing Find My Presentation Today! www.slideshare.net/hillarybressler