1. Cheese Work Showcase Cheese UI Design labs Work showcase Stop here ! For Design mileage 5th November 2009

2. Agenda About Cheese History Team Clients Work review

3. About Cheese About Cheese Boutique design firm specializing in UI design & Usability for web application Founded in 2006 while founders still in college/job to provide services at the cusp of business solutions and beautiful design. Executed 30+ projects in last one year for 20+ clients. Well experienced team of 15+ people, mix of development and design skills.

4. Iris.com(branding, usability & UI design) Manage applications on Mobile platform Chakpak.com (branding, usability & UI design) Movie review & community site for Bollywood Gaadi.com(branding & UI design) Buy used cars in India Adwiser.in (branding, usability & design) Manage sms, wap, RBT campaigns Arabartonline.com (only design) Buy & sell contemporary art in Middle East Misc About Cheese Work showcase

5. About Cheese Iris byOnMobile The Iris framework is used to manage the infrastructure for VAS services for operators. It is an abstract layer for application service providers. Objective Easy to use, extensible framework. Help reduce the service costs. Challenges Help cues for administrators Easy navigation. Alarms module

6. Iris by OnMobile Screenshot 1 2

7. Iris by OnMobile Screenshot 1 2

8. About Cheese Chakpak.com Alexa ranking <200 in India | Funded by Accel Partners & Canaan. Objective Build a clutter free, contemporary UI Usable for tech savvy as well as not so tech savvy young population Target audience very impatient Majority of users enter via search engines – so every page should be as good as each other in terms of engaging audience. Challenges SEO friendly design Should look good in multiple screen resolutions

9. Chakpak.com Screenshot 1 2 3

10. Chakpak.com Screenshot 12 3

11. Chakpak.com Screenshot 1 2 3

12. About Cheese Gaadi.com Among the top two car portals in India with ~3 mn monthly page views Funded by Accentium – recent exit: www.Desimartini.com sold to HT.com for upto USD 10 mn Objective Clutter free extremely user friendly UI Eye catching colors Challenges Search friendly design – the brand panel on home page was a major breakthrough. Did not want to be limited just to the cars but also sell two wheelers with India being the largest market of the same.

13. Gaadi.com Screenshot 1

14. About Cheese Adwiser.in Run multi-channel ad campaigns on the mobile platformDeveloped by OnMobile. Integrated with all operators Objective: Professional look for international audience Easy to use even for a pan wallah Challenges: Campaign creation logic had 26 options – needed to present it in a intuitive way for a non marketing person Creating an integrated system for a five different & diverse entities which use the system.

15. Adwiser.in Screenshot 1 2 3

16. Adwiser.in Screenshot 123

17. Adwiser.in Screenshot 1 2 3

18. And some more… ArabArtonline.com gCoSign.com MyGola.com Rangde.org Cardskhelo.com PrintMyPix.com About Cheese Work showcase

28. Say Cheese…for design matters Contact Himanshu +91-934-285-3002,+91-080-4146-2931 sales@cheesecare.com http://www.cheesecare.com