1. www.hindujainteractive.com
HDFC Bank: Meritus Scholarship
Client Name Technology
HDFC Bank ASP.Net, XHTML, AJAX, MS SQL, IVR
integration
Services Offered
Strategy, Design & Development
The Client
Awarded numerous times as the “Best Retail Bank” in India, HDFC Bank Limited, incorporated in the year
1994, has created a niche for itself in the private banking sector. Providing customer convenience is a
priority for the bank that is focused with a singular ambition, to achieve its mission of being a "World-
class Indian Bank" with product quality and service excellence.
Keeping on the good work, the bank introduced HDFC Bank Meritus Scholarships - A national level
scholarship program for school children between fourth to ninth grades. The core target audience of
HDFC Bank Meritus Scholarships- the parents, were estimated to be in the age-group of thirty upwards.
The Brief
HDFC Bank Meritus Scholarships was designed by HDFC Bank to engage prospective customers through
an interactive contest for children. Specifically outlining its target audience, the bank needed to
generate and simultaneously map database of working professionals - age group 30 upwards with
children studying between grades fourth to ninth. A quiz, for children, was to be designed that engaged
them and also judged their intelligence and aptitude simultaneously.
The Approach
Designing a quiz and its integration were secondary issues that were to be addressed, the primary
concern being information collection of users and generating a database for the bank in a cohesive
format. Starting from scratch, Hinduja Interactive, proposed a step-by-step approach wherein, on one
hand the contest and relevant content was generated and showcased on the HDFC Bank website and
integrated with an Interactive Voice Response (IVR) platform. A uniform registration process across
online and off-line platform ensured sanctity of data.
Hinduja Interactive
www.hindujagsl.com
Tower No. 1, 4th Floor, International Infotech Park, www.hindujainteractive.com
Vashi, Navi Mumbai 400 075

2. www.hindujainteractive.com
The Solution
Hinduja Interactive devised a scholarship program online which was timer based and served
questions intelligently.
The application was tightly coupled with the IVR scholarship program, so that students could
complete one test on the IVR and the next one online.
There were three rounds in the scholarship program. While the initial two rounds were available
online, the final round was integrated in the HDFC Bank intranet and students visited their
nearest branch to appear for the test.
The Result
The registration process helped HDFC Bank to get a huge data base of approximately 70,000
registrations. The Meritus contest was a huge success in terms of lead generation. Over 5,000 winners
were to be decided based on the final round scores, extra-curricular achievements and academics. The
winners were decided by an independent panel of qualified judges. A scholarship amount ranging from
INR 2,500 to INR 1,000,000 was awarded to the winners. Every participant who had participated (taken
an IVR test - Telephonic Test) irrespective of winning a scholarship received certificate based on the level
crossed. The biggest achievement was that 70% of registrations for the contest were made online and a
mere 30% happened off-line.
Hinduja Interactive
www.hindujagsl.com
Tower No. 1, 4th Floor, International Infotech Park, www.hindujainteractive.com
Vashi, Navi Mumbai 400 075