SlideShare una empresa de Scribd logo
1 de 21
Social Media : The
  New wave of
   Effective PR
Social Media is all about
Putting The Public Back in
 Public Relations . Brian Solis
http://youtu.be/A0c5KXT2mT4
PR 2.0 is all about
Building Communities
Engaging the PUBLIC
The Tools
Social Media ROI is all
 About Patience with
 These communities
Highlights
Case Study
Why Sharable News ?

 Social media exposes a firm to new groups of prospects and
referrers
 Social shares from influential social media participants
increase a firm’s credibility.
 Social sharing may have a rippling effect that improves brand
awareness.
Best Strategy
Thanks You

Más contenido relacionado

La actualidad más candente

Measuring kpi in facebook use your data instead of your wallet
Measuring kpi in facebook   use your data instead of your walletMeasuring kpi in facebook   use your data instead of your wallet
Measuring kpi in facebook use your data instead of your wallet
Patrick Bruce
 

La actualidad más candente (11)

Popdeem: Marketing Platform Demo
Popdeem: Marketing Platform DemoPopdeem: Marketing Platform Demo
Popdeem: Marketing Platform Demo
 
Social media roi
Social media roiSocial media roi
Social media roi
 
Measuring kpi in facebook use your data instead of your wallet
Measuring kpi in facebook   use your data instead of your walletMeasuring kpi in facebook   use your data instead of your wallet
Measuring kpi in facebook use your data instead of your wallet
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Social Bakers EngageX: Building Measurement Frameworks - 1000heads
Social Bakers EngageX: Building Measurement Frameworks - 1000headsSocial Bakers EngageX: Building Measurement Frameworks - 1000heads
Social Bakers EngageX: Building Measurement Frameworks - 1000heads
 
Social Sells and How New Ppt 12 01 27
Social Sells and How   New Ppt 12 01 27Social Sells and How   New Ppt 12 01 27
Social Sells and How New Ppt 12 01 27
 
Chapter 2 (social media marketing strategy)
Chapter 2 (social media marketing strategy)Chapter 2 (social media marketing strategy)
Chapter 2 (social media marketing strategy)
 
Digital Age 2.0 - Andrea Harrison
Digital Age 2.0 - Andrea HarrisonDigital Age 2.0 - Andrea Harrison
Digital Age 2.0 - Andrea Harrison
 
Dignc2012 copy
Dignc2012 copyDignc2012 copy
Dignc2012 copy
 
Social Media Marketing (Tuten & Solomon) - Chapter 2 PPT
Social Media Marketing (Tuten & Solomon) - Chapter 2 PPTSocial Media Marketing (Tuten & Solomon) - Chapter 2 PPT
Social Media Marketing (Tuten & Solomon) - Chapter 2 PPT
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 

Destacado

Social media Dive training
Social media  Dive training Social media  Dive training
Social media Dive training
Hind Al Nahedh
 
Max Brenner GreenHomeNYC August 2010
Max Brenner GreenHomeNYC August 2010Max Brenner GreenHomeNYC August 2010
Max Brenner GreenHomeNYC August 2010
GreenHomeNYC
 
Green Catwalk GreenHomeNYC January 2011
Green Catwalk GreenHomeNYC January 2011Green Catwalk GreenHomeNYC January 2011
Green Catwalk GreenHomeNYC January 2011
GreenHomeNYC
 
Pbs Verhoogde Vloeren
Pbs Verhoogde VloerenPbs Verhoogde Vloeren
Pbs Verhoogde Vloeren
Arno Groot
 
July2013 ghnyc -alternatives to leed-7-17-13
July2013 ghnyc -alternatives to leed-7-17-13July2013 ghnyc -alternatives to leed-7-17-13
July2013 ghnyc -alternatives to leed-7-17-13
GreenHomeNYC
 
state of Social media marketing 2012
state of Social media marketing 2012state of Social media marketing 2012
state of Social media marketing 2012
Hind Al Nahedh
 

Destacado (19)

Activity Wiki week2
Activity Wiki week2Activity Wiki week2
Activity Wiki week2
 
Presentatie pbs basis 2
Presentatie pbs basis 2Presentatie pbs basis 2
Presentatie pbs basis 2
 
mastering snapchat and Vine
mastering snapchat and  Vine mastering snapchat and  Vine
mastering snapchat and Vine
 
Social media Dive training
Social media  Dive training Social media  Dive training
Social media Dive training
 
Max Brenner GreenHomeNYC August 2010
Max Brenner GreenHomeNYC August 2010Max Brenner GreenHomeNYC August 2010
Max Brenner GreenHomeNYC August 2010
 
المحتوى الالكتروني
المحتوى الالكترونيالمحتوى الالكتروني
المحتوى الالكتروني
 
Green Catwalk GreenHomeNYC January 2011
Green Catwalk GreenHomeNYC January 2011Green Catwalk GreenHomeNYC January 2011
Green Catwalk GreenHomeNYC January 2011
 
Ψηφιακή υπογραφή και Κρυπτογράφηση αρχείου με Gpg4win
Ψηφιακή υπογραφή και Κρυπτογράφηση αρχείου με Gpg4winΨηφιακή υπογραφή και Κρυπτογράφηση αρχείου με Gpg4win
Ψηφιακή υπογραφή και Κρυπτογράφηση αρχείου με Gpg4win
 
Ηλεκτρονική συμμετοχή και Αξιολόγηση Περιεχομένου Γνώσης με επεκτάσεις στον σ...
Ηλεκτρονική συμμετοχή και Αξιολόγηση Περιεχομένου Γνώσης με επεκτάσεις στον σ...Ηλεκτρονική συμμετοχή και Αξιολόγηση Περιεχομένου Γνώσης με επεκτάσεις στον σ...
Ηλεκτρονική συμμετοχή και Αξιολόγηση Περιεχομένου Γνώσης με επεκτάσεις στον σ...
 
Pbs Verhoogde Vloeren
Pbs Verhoogde VloerenPbs Verhoogde Vloeren
Pbs Verhoogde Vloeren
 
July2013 ghnyc -alternatives to leed-7-17-13
July2013 ghnyc -alternatives to leed-7-17-13July2013 ghnyc -alternatives to leed-7-17-13
July2013 ghnyc -alternatives to leed-7-17-13
 
Socialobby 2013
Socialobby 2013Socialobby 2013
Socialobby 2013
 
state of Social media marketing 2012
state of Social media marketing 2012state of Social media marketing 2012
state of Social media marketing 2012
 
Το διαδίκτυο ως μέρος της καθημερινότητας μας
Το διαδίκτυο ως μέρος της καθημερινότητας μαςΤο διαδίκτυο ως μέρος της καθημερινότητας μας
Το διαδίκτυο ως μέρος της καθημερινότητας μας
 
Social media economy & Innovation
Social media economy & InnovationSocial media economy & Innovation
Social media economy & Innovation
 
Girls in technology organization
Girls in technology organizationGirls in technology organization
Girls in technology organization
 
Patrick Mc Donald Onion Flats June 2009 Forum
Patrick Mc Donald Onion Flats June 2009 ForumPatrick Mc Donald Onion Flats June 2009 Forum
Patrick Mc Donald Onion Flats June 2009 Forum
 
Hashtag kuwait keynote
Hashtag kuwait keynoteHashtag kuwait keynote
Hashtag kuwait keynote
 
Arab Media report TMT 2011 - 2015
Arab Media report  TMT 2011 - 2015Arab Media report  TMT 2011 - 2015
Arab Media report TMT 2011 - 2015
 

Último

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 

Último (20)

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 

E PR ( Social Media PR )