Social marketing is defined as designing and implementing programs to increase acceptance of social ideas or practices among target groups. It aims to reach targets to initiate behavioral changes through a 7 step approach of knowledge, desire, skills, optimism, facilitation, stimulation, and reinforcement. Effective social marketing campaigns determine information needs, research secondary data, collect primary data if needed, obtain feedback, and use multiple media like TV, radio, newspapers, internet and direct marketing to disseminate produced materials.

1. Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters.

3. Goal of Social Marketing Campaign Social marketing aims to ‘reach’ one or a number of target groups in order to initiate and effect changes in their ideas and behavior.