Recruitment Advertising with Facebook - Use Facebook Fan Page for Recruiting HireClix - Recruitment Marketing Agency

1. Facebook Recruiting Strategies Educational Webinar Series: August11th, 2011

3. Webinar Topics

4. Facebook Recruiting – It’s Serious, Start Now

5. Are you Ready for Facebook?

6. Driving Candidates with Targeted Facebook Ads

7. Building a Facebook Fan Page Strategy

8. Q&A

9. Please Ask Away

11. 4 Facebook – It’s Serious 2011 Ad Revenue - $4.05B

12. 5 Facebook – One Third of All Banner Ads

14. Do you use Facebook for personal activities?

15. Do your employees use Facebook?

17. Fan Page for Success

18. Leveraging Proven Tools

21. 10 Targeting Users by Profile Information

22. 11 Targeting Facebook Ads

23. 12 Bidding Strategies for PPC Campaigns Facebook Bids & Budgets

24. 13 Campus Recruiting: Integrated Marketing Facebook Ads combined with Live Event @ MIT Build Brand & Talent Pipeline Connect with Candidates in Hiring Cycle Build Campus Career Office Relationship

25. 14 Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page

26. 15 Corporate Page vs. Dedicated Page

27. 16 Facebook for Your Employment Brand

28. 17 Facebook Fan Page = Engagement & Dist.

29. 18 Facebook Fan Page = Dist. & Engagement

31. Tracking for ATS & Google Analytics

33. 21 Facebook Recruiting Ecosystem

34. 22 Facebook Recruiting Ecosystem

36. SPAM

37. No Policy

38. Lone Wolves

40. True Passive Candidate Audience

41. Low Cost Threshold to Start

42. Sophisticated Targeting for Ads –

43. Education

44. Employer

45. Geography

46. Interests

47. Fan Page to Engage Talent Community

50. Facebook

51. LinkedIN

52. Targeted Recruiting Ads

53. Pay-Per-Click Recruiting

54. SEO for Recruiting