1. Facebook Recruiting in Ten Minutes
Educational Webinar Series: February 10, 2011

2. What to Expect Today
• Host – Scott Ryan & Speaker – Neil Costa
• Quick Intro
• Webinar Topics
• Facebook Recruiting – It’s Serious, Start Now
• Are you Ready for Facebook?
• Driving Candidates with Targeted Facebook Ads
• Building a Facebook Fan Page Strategy
• Q&A
• Chat & Questions via GoToMeeting
• Social Media - Twitter - #hcbootcamp #recruiting
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3. Understanding your Core
About HireClix
Value?
• Based outside of Boston, MA – Gloucester, MA
• Recruiting & Digital Marketing Industry
Experience
• Focused on Interactive Marketing
• Develop Customized Recruitment Marketing
• Turn-key Recruitment Marketing Experts
• Provide Great Value and Zealous Service
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4. Fish Where the Fish Are…
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5. Facebook – It’s Serious
10X Facebook Users in 3 Years
50M (Oct ‘07) to 500M (Dec ‘10)
Revenue - $1.2B in 1st Jan-Sept 2010
Facebook Net Profit of $355M*
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*Reuters – Jan 6, 2011

6. Are you Ready for Facebook?
• Do you use Facebook for
personal activities?
• Do your employees use
Facebook?
• Are you naturally curious
about using Facebook for
business?
• Do you want to recruit talent
from 18-65?
• Are you trying to diversify
your recruiting efforts? 6

7. Rapidly Create Facebook Ads
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8. Targeting Users by Profile Information
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9. Leverage Logos & Images for Facebook Ads
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10. Bidding Strategies for PPC Campaigns
Facebook Bids & Budgets
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11. Facebook PPC – Laser Focused Targeting
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12. Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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13. Corporate Page vs. Dedicated Page
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14. Facebook for Your Employment Brand
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15. Facebook Fan Page = Dist. & Engagement
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16. Facebook Fan Page = Dist. & Engagement
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17. Tracking & Reporting = Recruiting ROI
• Measure Spend
• Tracking for ATS & Google Analytics
• Modifying & Optimize
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18. Facebook Recruitment Marketing Value
• Serious Volume of Users
• True Passive Candidate Audience
• Low Cost Threshold to Start
• Sophisticated Targeting for Ads –
• Education
• Employer
• Geography
• Interests
• Fan Page to Engage Talent Community
• Window into Corporate Culture 18

19. Q&A
HireClix Contacts –
Scott Ryan
scott.ryan@hireclix.com
Neil Costa
neil.costa@hireclix.com
888.419.CLIX
http://www.hireclix.com
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