Use Indeed for recruitment advertising. Simply Hired for recruiting. Use google for recruiting SEO careers website and jobs.

1. The Anatomy of Pay-Per-Click Recruiting Educational Webinar Series: April 7, 2011

3. Webinar Topics –

4. Search engine optimization (SEO) & search engine marketing (SEM)

5. How pay-per-click (PPC) recruitment marketing campaigns work

6. The difference between Indeed, Simply Hired, JuJu and Google

7. Bidding strategies for PPC recruiting

8. Applicant tracking systems and a PPC recruiting campaign

9. Q&A

10. Chat & Questions via GoToMeeting

12. 4 Does PPC Matter?

13. 5 SEO vs. SEM/PPC

14. 6 SEO vs. SEM/PPC Pay-Per-Click Ads Pay-Per-Click Ads

15. 7 End User Search Behavior - Views Courtesy of User Centric, Inc

16. 8 End User Search Behavior - Clicks

17. 9 SEO vs. SEM/PPC

18. 10 How PPC Recruitment Marketing Works Graphics from Simply Hired…

19. 11 How PPC Recruitment Marketing Works Company A Bid @ $1.00 Company B Bid @$0.80 Company C Bid @ $0.65 Company D Bid @$0.30

20. 12 Differences Between the Search Engines Major Search Engines Job Aggregators

21. 13 Facebook PPC – Laser Focused Targeting

22. 14 Bidding Strategies for PPC Campaigns What are the Best Bidding Strategies?

24. Use Information to:

25. Find Leverage Points

26. Triage Underperformers

27. Have Patience to Ride out Ebbs and Flows

28. Don’t be Afraid to Pause

29. Better Value in Aggregators than Major Search Engines

31. 17 Tracking & Reporting = ROI Expect Great Reporting…

32. 18 Tracking & Reporting = ROI

34. Pay Only for Performance

35. Grow Employer Brand

36. Measurable Results

37. Manage Recruitment Marketing Investments by:

38. Functional Job – Sales, Finance, Engineering

39. Geography – Site Specific, Expansion