Recruitment-marketing -HireClix-Anatomy-PPC-Recruiting nov 18 2010 final
•Download as PPTX, PDF•
1 like•236 views
Recruitment marketing campaigns, pay-per-click recruitment marketing webinar slides. Learn to do recruitment advertising on Indeed, Simply Hired and Google. HireClix provides you with a briefing on the best practices as you reconsider your recruitment marketing mix include PPC recruiting.
Recommended
Recommended
More Related Content
More from HireClix
More from HireClix (20)
Recently uploaded
Recently uploaded (20)
Recruitment-marketing -HireClix-Anatomy-PPC-Recruiting nov 18 2010 final
- 1. The Anatomy of Pay-Per-Click Recruiting Educational Webinar Series: November 18, 2010
- 2. 2 What to Expect Today • Host – Neil Costa – HireClix • Quick Intro • Webinar Topics – • Search engine optimization (SEO) vs. search engine marketing (SEM) • How pay-per-click (PPC) recruitment marketing campaigns work • The difference between Indeed, Simply Hired, JuJu and Google • Bidding strategies for PPC recruiting • Applicant tracking systems and a PPC recruiting campaign • Time for Q&A
- 3. 3 Understanding your Core Value? • Based in Gloucester, MA • Recruiting Industry Experience – Monster Internal Interactive Agency • Focused on Interactive Marketing • Develop Customized Marketing Approach • Drive New Concepts and Analyze Results • Provide Great Value and Zealous Service About HireClix
- 6. 6 SEO vs. SEM/PPC Pay-Per-Click Ads Pay-Per- Click Ads
- 7. 7 End User Search Behavior - Views Courtesy of User Centric, Inc
- 8. 8 End User Search Behavior - Clicks
- 10. 10 How PPC Recruitment Marketing Works Graphics from Simply Hired…
- 11. 11 How PPC Recruitment Marketing Works Company C Bid @ $0.65 Company D Bid @$0.30 Company A Bid @ $1.00 Company B Bid @$0.80
- 12. 12 Differences Between the Search Engines Major Search EnginesJob Aggregators
- 13. 13 Facebook PPC – Laser Focused Targeting
- 14. 14 Bidding Strategies for PPC Campaigns What are the Best Bidding Strategies?
- 15. 15 Bidding Strategies for PPC Campaigns • Set a Baseline to Start Accumulating Data • Use Information to: • Find Leverage Points • Triage Underperformers • Have Patience to Ride out Ebbs and Flows • Don’t be Afraid to Pause • Better Value in Aggregators than Major Search Engines • Be Cautious of the Universal Bid Strategy
- 16. 16 ATS Tracking – Accurate & Easy https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed Simply Hired – ATS integration information Indeed – ATS integration information
- 17. 17 Tracking & Reporting = ROI Expect Great Reporting…
- 18. 18 Benefits of PPC Recruitment Marketing • Candidates Search Differently Today • Pay Only for Performance • Grow Employer Brand • Measurable Results • Manage Recruitment Marketing Investments by: • Functional Job – Sales, Finance, Engineering • Geography – Site Specific, Expansion • Initiative – Campus, Diversity
- 19. 19 Q&A HireClix Contacts – Scott Ryan scott.ryan@hireclix.com Neil Costa neil.costa@hireclix.com 888.419.CLIX http://www.hireclix.com