The document describes a new fitness, health and beauty center located on the shores of Lake Como in Italy. The center will offer customized exercise programs, diet plans, group fitness classes, personal training, and remote health services. It will be organized as a limited liability company owned by Ayman Mhanna and Barbara Alcalde. The target customer segments are retired people, middle-aged people, business people, and athletes. An innovative marketing strategy will promote the attractive local market. The initial investment is 338,000 euros to be raised through debt, equity, and leasing. The center is projected to break even within 8 months.

1. Ayman Mhanna Barbara Alcalde Fernandez [email_address]

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