American Express and the Chicago Convention & Tourism Bureau (CCTB) have partnered to create the 2010 Sweet Deals, Chicago program, a travel promotion designed to encourage high-spending American Express® Cardmembers to take advantage of travel and in-market offers at hotels, restaurants, shops and entertainment establishments in Chicago. sweetdealschicago.com

2. Program Overview
 Sweet Deals, Chicago is a travel promotion designed to
encourage high-spending American Express®
Cardmembers to take advantage of travel and in-
market offers at hotels, restaurants, shops and
entertainment establishments in Chicago
 The Sweet Deals offers will be featured on:
 SweetDealsChicago.com
 American Express Selects
 Promotional Dates: January 1 – December 31, 2010

3. SweetDealsChicago.com

4. SweetDealsChicago.com

5. Marketing Channels/Benefits
 Your business will have exposure on the CCTB’s website
which receives over 3 million unique visitors a year
 Your offer will have exposure on American Express
Selects, a website for American Express Cardmembers to
search for offers which receives 215k site visits per
month
 Targeted online, electronic and other channels
 Turnkey program, easy to participate
 Incremental sales from Cardmembers taking advantage
of your exclusive offer
 No additional costs - you only incur the expense of
fulfilling your offer when a purchase is made

6. American Express Cardmember Demographics
 American Express is excited to help promote Sweet Deals, Chicago and has the
ability to deliver targeted marketing messages to highly desired Cardmembers.
American Express Cardmember Demographics:1
 85% are enrolled in an American Express Loyalty Program.2
Loyal  49% agree that American Express is their Card of choice.
 14% carry American Express, but do not carry any other major credit or charge cards.
 Average household income: $101,000, which is 40% more than Non-Cardmembers.3
Affluent
 85% own their primary residence, which is 10% more than Non-Cardmembers.3
Well Educated  67% have graduated from college.
 On average, spent $4,144 on purchases made in the past 3 months using American Express,
High-Spending which is 1.7 times as much as Non-Cardmembers spent on purchases using Visa, MasterCard,
Discover or Diners Club in the past 3 months.
Internet Savvy  52% made purchases online in the past 3 months using American Express.
1:Brookfield Research, July 2007. American Express Consumer, OPEN and Corporate Cardmembers who made a purchase in the past month using an American Express
Card.
2: Loyalty Programs are those that provide points, miles, rewards, rebates or cash back with American Express Card use.
3: Non-Cardmembers include Visa, MasterCard, Discover or Diners Club Card Holders who do not have any type of American Express Card and made a purchase in the
past month using any of their Cards.

7. American Express Cardmember Channels
 For Sweet Deals, American Express expects to deliver over 3.1 million
impressions worth approximately $230,000 in value.
 Sampling of American Express Channels
 Email: Reaching Cardmembers nationally with specific spend behavior –e.g. past
visits to Chicago, specific industry spend, repeat visitors, lapsed visitors. Total
counts will vary based on segmentation strategy. This channel provides
performance and activation analytics at the end of the promotion.
 Statement Messaging: Reaching Cardmembers nationally with specific spend
behavior –e.g. past visits to Chicago, specific industry spend, repeat visitors, lapsed
visitors. Total counts will vary based on segmentation strategy.
 Selects: Reaching Cardmembers nationally across all American Express products.
 Card Product e-Newsletters: Reaching Cardmembers nationally across select
American Express products.
*All channels subject to availability

8. How To Participate
 Determine the offer that you will provide (must be
exclusive to customers using an American Express®
Card and must meet American Express minimum offer
guidelines)
 Complete a program Participation Agreement
 Contact Kelly McCarthy at 312-567-8508 or
kmccarthy@choosechicago.com to request a
participation form
 Provide a 70x70 pixel logo (JPEG or GIF)
 By participating, you agree to accept American
Express as the only form of payment for offers in this
program
 Participation Deadline: November 5