2. In what ways does your media product use, develop or
challenge forms and conventions of real
media products?
I don’t think my video challenges any real media products because there
are a few popular music videos which have been my main influences in
the structure of the final video.
The three music videos are Down With The
Trumpets by Rizzle Kicks, Chasing
Pavements by Adele and 99 Problems by
Jay-Z.
Adele
Jay-Z
Rizzle
Kicks
3. With the change of musicians and there being a complete contrast
between the genres of both songs pushed me to looking at music
videos of the indie music genre. I discovered indie duo “Tegan and
Sara” and watched their music videos. I discovered that their videos
were simplistic and bold coloured but calmly flowing throughout. They
still however had a sense of beat in the music with the editing. The
editing beat was influenced it by Jay-Z’s music video, even though it is a
completely different genre of music, it helped me to establish the music
within the video. The influence taken from Adele’s Chasing Pavements
was its use of slow and long shots that helped to establish a habitat and
scene. I love Rizzle Kicks use of focussed shots in Down With The
Trumpets and their transitions to different locations. I wanted to use
their idea of falling in my video to give a sense of “falling through time”
so the audience could see the transition between the past and present.
Due to a foot injury Peter established between the two filming shoots, I
had to work around that and work with what I had. In the end I added a
Sepia colour effect to the past shots to hopefully give the audience an
idea of what was happening.
4. How effective is the combination of your main
product and ancillary texts?
• I think that overall my combination of music
video, digipak and poster is good. I think they all
compliment each other in that the digipak and
poster all have screenshots of the music video
as a reference point. This gives the audience an
image to associate with the song, so with those
members of the audience who are confused by
the song and believe that the meaning of the
song is ambiguous, they can have an idea on
the message within in the song, which is what I
tried to capture in the video.
5.
6. What have you learned from your
audience feedback?
I asked twenty people of male and female with an age
range from 17 – 52, after showing them the video for
feedback on their initial reactions. I learned from the
majority of the people I asked, that they didn’t like the
song or the style of the song. They thought that the video
itself complimented the song and that they were able to
listen to the song all the way through accompanied with
the music video. The popular genres of music that they
enjoyed, overall, were Classical, Rock, Jazz and Pop. I
felt from their reactions that they felt very obscure by the
song, having never really experienced the genre before.
Overall, I got the feedback which I thought be the main
outcome but I am pleased that I was also complimented
in making a video to accompany a song bearable to
listen to.
7. How did you use media technologies in the
construction and research, planning and evaluation
stages?
• I first used www.cambridgebands.com to find
local unsigned artists with good music I
wanted to produce a video for.
• I then went onto YouTube to research my
chosen artist’s genre of music and look at the
styles within that genre’s music videos.
• I contacted Holden Girls via the social media
network ‘Facebook’.
• I also used Google search engine to find out
all their contacts so I could publish them on
my digipak and poster.
• I published my research and progress on the
whole project onto a blog generated by
www.wordpress.com
8. •With all my planning done and schedule ready, I
looked onto filming. I used three cameras, one on
each shoot and one for my vlog (video blog).
•I used the ‘Kodak Playfull’ attached to a ‘Jessops’
tripod TP327 on The Spinney shoot which shoots in
high quality 1080p, which is very good for a small little
camcorder. It gave me great coverage as The Spinney
shoot were the shots that dominated the video.
•For the second shoot in the city centre of Cambridge, I
used A Sony HDR-CX570E attached to a Jessops Basic
Monopod for steadiness when walking and when fully
extended to achieve the high angle 360° shot at the
beginning of the video. I was very happy with its
performance on the shoot and the quality it gave me but it
caused a problem when editing.
•For my vlog, I used a basic Flip Camera 2nd
generation 4GB.
The quality of image itself wasn’t that good but its primary use
was for its good sound quality which was the main focus of the
vlog.
9. • For Editing, I used the software programme, Final Cut
Express. I am used to this software so I was able to do a
lot of effects and twitching with the images but the version
of this software at the school is an old version and it didn’t
support many good quality videos.
•This is where the problem lied with the Sony HDR-
CX570E. I knew that the software didn’t support HD (high
definition) video so I deliberately on the second shoot
filmed in SD (standard definition). However, the format
outcome of the video filmed on the Sony was .MPG. Final
Cut Express did not support that format, so I had to
convert it.
•I used the converter Freemake Video
Converter which you install on your
computer. I found it to be a very reliable
software and I would recommend it. I
converted the footage to .MP4, which
Final Cut accepted but it still took hours
to render, even with a few simple edits.
10. • Finally I used YouTube to upload the
video worldwide.
http://www.youtube.com/watch?v=2nHNYkymF
• My Blog: https://tofionaedit.wordpress.com
•I used Adobe Photoshop to
create my digipak template
and poster.
