1. JARED ADLER TEL 6 1 7 - 2 9 9 - 9 0 2 2
TWITTER @JAREDADLER
EMAIL J A R E D . A D L E R @ G M A I L . C O M
LINKEDIN.COM/IN/ADLERJC
I went to college to learn how to make money, but left wanting to work with human
behavior. The turning point was when I stumbled across stories from Clotaire Rapaille,
Kahneman and Tversky, Richard Thaler, and Nassim Taleb, which inspired me to take
every marketing and communications course that Rice University offers. Those names
aren't famous ad men: they're thinkers that showed me how irrational and unpredictable
humans can behave, and how uniquely rewarding it can be to convince them to buy into
an idea or an image. I learned a lot from those subsequent courses at Rice, and it has
become a true passion as well as an intellectual pursuit to apply what I learn about
behavior to digital media marketing.
Meanwhile, I was paying my way through school, working at Apple from the time of the
first video iPod to the third generation of iPhone, a revolution I was truly lucky to see
firsthand. A brand transformed from a cult to an icon, and in retail, I saw how consumer
perceptions changed along the way. It only fueled my interest more in learning how
people see a brand. I led my store as the mentor who trains new employees, and after
three years, I left my store to look for a new emerging opportunity.
I bumped into my next opportunity on Rice’s campus, where a professor was trying to
throw away four hundred years of academic tradition: with the internet, do we really
need to pay for books, keep 14-week semesters, and take multiple-choice question tests?
Well, he has what I think is an innovative and disruptive answer to that question, so I
joined his team, learned a few technical languages, gained experience in online
publishing, and helped him develop marketing materials to convince other academics to
contribute to his project. I’ve worked in online education for the past two years, through
graduation, taking on more responsibility every chance I get.
Here’s where I am now: I’m ready to move to a more serious marketing role, stay ahead
of trends in digital media, and work at an agency that values the exploration of new ideas
modeling behavior to optimize marketing strategy. I believe success in digital marketing
comes from watching the evolution of internet behavior, and I want to join a team that
leads this exploration to create innovative strategies for their clients.
If you have any questions about my creative abilities or academic qualifications, give my
mentor and former professor, Ann Iverson, a call (713-622-6936). She can give you an idea
of my fit in advertising through the eyes of someone who laid the foundation for the
industry.