Presentation I made in Gdansk, Poland on April 25, 2012

1. CMO CONGRESS GDANSK APRIL 25, 2012

2. IS YOUR BRAND A BATTLESHIP?

3. OR HOSTING A GAMESHOW?

4. HOW TO BECOME A BRAND GARDNER

7. 7 GARDENING TOOLS

8. TOOL 1: MAKE ROOM FOR OTHERS

9. THREADLESS

10. TOOL 2: PLAN FROM YOUR PURPOSE

11. THE GOAL IS NOT TO IDENTIFY PEOPLE WHO NEED WHAT YOU MAKE,
THE GOAL IS TO IDENTIFY PEOPLE WHO BELIEVE WHAT YOU BELIEVE

12. EMIRATES AIRLINE CONNECTS GLOBALISTAS TO INSPIRE A NEW WORLD
http://www.youtube.com/watch?v=kSXzslHsNtQ

13. GREEN GIANT GET KIDS TO EAT VEG

14. TOOL 3: REFLECT THE INSIDE OUTSIDE

15. http://www.youtube.com/watch?v=SwDEF-w4rJk
AXE/DOVE: SAME COMPANY, TWO DIFFERENT VIEWS OF WOMEN

16. TOOL 4: BE GENEROUS

18. A GIFT = TO GIVE, TO RECEIVE,
TO RECIPROCATE

19. AMEX DOES FIRST

20. TOOL 5: LIGHT MANY FIRES

21. BURGER KING

22. RED BULL

24. TOOL 6: BE HUMAN

25. PINTEREST WELCOME

26. TOOL 7: GET YOUR HANDS DIRTY

28. I QUIT MY JOB

29. WHAT ABOUT US?

30. SEE YOU IN THE GARDEN
@HKLEFEVRE

31. “IN THE LAND OF THE ONE-EYED
MONSTERS, CLOSE ONE EYE”