1. Trend Micro
Global Consumer Technology Use & Security Study
July 2011
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2. Background & Methodology
Background
Trend Micro wishes to gain insights into Technology & Security use among the general
consumer population, as well as, among consumers who have children.
Methodology
Insight Express targeted individuals to ensure every respondent accesses the internet
for at least one hour a day on a device which they own. Half of the sample also had to
have at least one child under the age of 18 that is currently living at home.
The survey was launched in 7 countries:
• Australia 400 Completes
• Brazil 400 Completes
• France 400 Completes
• India 437 Completes
• Japan 400 Completes
• UK 401 Completes
• USA 401 Completes
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3. Internet Safety for Children
• 4 out of every 10 parents surveyed believe their children are safe while using the internet.
• 56% of parents in the UK believe this, while only 12% of parents in Japan agree.
• Globally, the majority of the parents whose children have an account with social networking sites indicated
their children‟s online privacy on social networking sites is important, particularly so in the US, the UK and
Australia.
Australia Brazil France India Japan UK USA
(A) (B) (C) (D) (E) (F) (G)
How safe do you feel when your child uses the Internet?
BDE
DE DE DE
E
E
Bases: Australia n = 169; Brazil n = 177; France n = 161; India n = 187; Japan n = 185; UK n = 169; USA n = 176;
How important is their Social Networking privacy?
BD BCD BCD
*Note: Top 2 Box Charted Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96;
* Note: Capital letters indicate significant differences at the 95% confidence level.
Q21. How safe do you feel when your child/children use the Internet?
Q24. How important to you is your child„s/children„s online privacy, while using a social networking site?
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4. Social Networking and Children
• On average, children world-wide are joining Social Networking sites at the age of 12.
• Children in Brazil are joining these sites at a younger age than most other countries, with an average age
of 9.
Australia Brazil France India Japan UK USA
Does your child have an account with social networking sites?
Bases: Australia n = 200; Brazil n = 198; France n = 201; India n = 218; Japan n = 200; UK n = 200; USA n = 202;
*Note: „Yes‟ Charted
Age child began using social networking site
Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96;
*Note: Mean age Charted
Q22. Does your child have an account with social networking sites (such as Facebook, Twitter, Myspace, etc.)?
Q23. At what age did your child begin using a social networking site?
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5. Internet Safety for Children
• For parents whose children use social networking, those in Brazil are significantly more worried about
their children‟s privacy on social networking sites than parents elsewhere.
How often do you worry about your child’s privacy on social networking sites?
Australia Brazil France India Japan UK USA
Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96;
Q25. How often do you worry about your child„s/children„s privacy while using a social networking site?
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6. Social Networking and Children
• Almost 60% of parents in Brazil and half in France have blocked their children‟s access to social
networking sites. The majority of the parents are “friends” with their children.
Australia Brazil France India Japan UK USA
Have you ever blocked or restricted access to social networking sites?
Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96;
Are you ‘friends’ with your child/children?
Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96;
*Note: „Yes‟ Charted
Q26. Have you ever blocked or restricted your child„s social networking website access because of privacy concerns?
Q28. Are you „friends‟ with your child on a social networking site?
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7. Social Networking and Children
• Parents are routinely monitoring their children‟s Social Networking accounts, with roughly two-thirds
stating they monitor their children‟s accounts at least once a week.
How often do you monitor social networking account?
Australia Brazil France India Japan UK USA
(A) (B) (C) (D) (E) (F) (G)
D D
CDE
ACF
BD BD ABDFG B
* Note: Capital letters indicate significant differences at the 95% confidence level.
Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96;
Q27. How often do you monitor your child„s social networking account?
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8. Social Networking and Children
• Only 23% of parents in France and about one third of parents in Brazil, India and the US think the privacy
controls on social networking sites are adequate in protecting their children‟s internet safety.
Agree with statements
Australia Brazil France India Japan UK USA
(A) (B) (C) (D) (E) (F) (G)
E DE E DE ACDEF
E
BE BCDE
CE E E E CDE E
ADF
*Note: Top 2 Box Charted - Strongly Agree * Note: Capital letters indicate significant differences at the 95% confidence level.
Bases: Australia n = 111; Brazil n = 125; France n = 90; India n = 121; Japan n = 23; UK n = 103; USA n = 96;
Q29. Please let us know how strongly you agree or disagree with the following statements.
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9. Smartphones and Children
• Globally about 17% of parents have purchased a Smartphone for their children. This percentage is
highest in Brazil (27%) and lowest in Japan (5%).
• On average, Brazilian parents who have purchased a Smartphone for their children did so when their
child was 13 (Low base for all countries except Brazil).
Australia Brazil France India Japan UK USA
Have you purchased a Smartphone for your child?
Bases: Australia n = 200; Brazil n = 198; France n = 201; India n = 218; Japan n = 200; UK n = 200; USA n = 202;
*Note: „Yes‟ Charted
Age began using a Smartphone
Bases: Australia n = 32; Brazil n = 53; France n = 37; India n = 32; Japan n = 9; UK n = 42; USA n = 38;
*Note: Mean age Charted
Q30. Have you purchased a Smartphone for your child?
Q31. At what age did your child begin using their own Smartphone?
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10. Smartphones and Children
• Over 90% of the Brazilian parents who have bought their child a Smartphone indicated they have given
their child guidance on how to use their phone safely & responsibly. About 6 in 10 indicated they limit the
number of minutes/text messages on their children‟s account (Low base for all countries except Brazil).
Australia Brazil France India Japan UK USA
Have you given your child guidance on the safe & responsible use of their Smartphone?
Bases: Australia n = 32; Brazil n = 53; France n = 37; India n = 32; Japan n = 9; UK n = 42; USA n = 38;
Do you limit the number of text messages?
Bases: Australia n = 32; Brazil n = 53; France n = 37; India n = 32; Japan n = 9; UK n = 42; USA n = 38;
*Note: „Yes‟ Charted
Q32. Have you given your child guidance on the safe & responsible use of their Smartphone?
Q33. Do you limit the number of minutes/text messages on their account?
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11. Smartphones and Parental Control/Educational Software
• Familiarity with training apps that educate children about safe use of Smartphone is low among parents.
Globally only 1 out of every 5 parents surveyed stated they were familiar with such apps.
• Globally 25% of parents surveyed indicated they would be likely to purchase such an app. Likelihood to
purchase is significantly higher in Brazil than in other countries.
Australia Brazil France India Japan UK USA
(A) (B) (C) (D) (E) (F) (G)
Familiar with educational training apps for safety
CEG
E CE CE E
E
Bases: Australia n = 200; Brazil n = 198; France n = 201; India n = 218; Japan n = 200; UK n = 200; USA n = 202;
How likely are you to purchase educational training apps for safety
ACDEFG
CE CE
E E
E
*Note: Top 2 Box Charted Bases: Australia n = 182; Brazil n = 179; France n = 171; India n = 202; Japan n = 180; UK n = 179; USA n = 170;
* Note: Capital letters indicate significant differences at the 95% confidence level.
Q41. How familiar are you with educational training apps designed to equip your child with the knowledge they need to use a Smartphone safely?
Q42. How likely are you to purchase an educational training apps designed to equip your child with the knowledge they need to use a Smartphone safely?
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