SlideShare una empresa de Scribd logo
1 de 32
Descargar para leer sin conexión
First Floor | Old Warehouse | Black River Park | Fir Road |
Observatory | Cape Town | South Africa
tel 021 448 8685 | fax 021 447 5457 | info@digivox.co.za
www.digivox.co.za
Who is digiVOX?
WHAT WE DO…
We are a specialist digital marketing agency providing brands and
marketers with a unique combination of digital marketing tactics
We deliver relevant
digital solutions
Researched and informed
strategic approach
Ensuring measurable,
quantifiable return on
investment
Desktop Web Media
Mobile Web Media Social Media
Search Marketing
HOW WE DO IT?
By connecting the dots between digital marketing initiatives where it counts,
and not just because we can
We deliver…
Accountability
• We ensure we focus solely on the bottom line, achieving the best possible
Return on Investment
Results Focussed
• We leverage third party tracking technology to ensure metrics are reliable and
accurate across all environments
• Detailed reporting allows us to provide meaningful insights, and optimise
performance on an ongoing basis
Return on Investment (ROI)
• Cost per lead / registration / conversion metrics are crucial
• Through accurate and progressive monitoring we constantly maximize ROI
We deliver…
Aggressive negotiation of media rates
• CPM (cost per thousand), CPC (cost per click) or CPA (cost per acquisition)
Achieving the best possible results at the lowest possible cost
• ensuring the best possible ROI
Execution and implementation of all digital marketing initiatives
Ad serving and management of media campaigns
• utilising audited, world-class technology
• allows for tracking from impression and/or click, through to conversion
Ongoing ROI analysis, optimisation and reporting
Identifying, listening, and engaging with your audience – ORM Management
The 4 key steps in all our digital marketing initiatives focus on :
• Awareness
• Consideration
• Interaction
• Conversion
Social
INTEGRATED APPROACH
Desktop
Web
Search
MEASURABLE RETURN
HOW WE DO IT?
Interaction
Mobile Web
Conversion
Awareness
Consideration
WHAT MAKES US DIFFERENT?
Digital Media & Marketing Association Associate
Members
Direct Marketing Association Member
Subscribe to Nielsen Market Intelligence
• Demographic and Traffic info on DMMA Member sites
Subscribe to Nielsen AdRelevance
• Advertiser activity
Utilise audited third party ad serving and tracking
solutions
• From impression to conversion
• Reach & Frequency
• Return On Investment (ROI)
It’s the numbers that matter
constant monitoring and optimisation
to ensure best possible ROI
GREAT BRANDS WE’VE BROUGHT TO LIFE
Just A Few
Examples of our
Work …
Desktop Web
Media
Desktop Web Media
Display / Banner Advertising targeted to appropriate target market (demographics
and content)
Desktop Web Media
Rich Media
Desktop Web Media
Promo Mailers / Newsletters
Mobile Web Media
Mobile Web
Mobile Banner
Search
Search Campaigns
Desktop and Mobile Search
Social Media
Social Media
Facebook and Twitter
Integrated
Campaigns
Paid for editorial and advertorial Competitions
iBurst:Dial-up is Dead: Award winning Interactive Viral Campaign
A fun, interactive banner which
included social media “share”
options:
• Campaign reached more than
260,000 unique individuals
• Web media campaign accounted for
40% of all entries, the rest were
viral
• 16% of all entrants requested to be
contacted by iBurst
• The trusted referral component
alone, accounted for 24% of all
unique entries, and 19% of contact
requests
• Gender split 53% male, 47%
female
• Majority being aged 21-30
Campaign
Management
We utilise third party ad serving, which allows us to :
• Ensure we get what you are paying for
• Compare apples with apples
• Audited, accessible 24x7 data
• Track user interaction on rich media ad’s
• Smoothly serve rich media
• Track beyond impression and click, to confirmation (eg competition
entry, lead, sale etc.)
• Track post impression data : Enables us to view conversions
resulting from user seeing the ad, but going directly to the site – for
up to 90 days after campaign has ended
• Provide detailed reporting allowing us to provide meaningful
insights and set benchmarks to evaluate the return on investment
and apply relevant optimization tactics to ensure objectives are
being met
• Through accurate and progressive reporting and monitoring we
constantly maximize ROI
Web & Search Media Monitoring
Reporting example
Media Overview
Conversions (post click and post view)
Reporting example
Creative (Standard Media)
Reach & Frequency
3rd Party Ad Serving Benefits
• Pay Publishers against our (audited) data
• Measure Return On Marketing investment against objectives
• Creative and Media Optimisation
• Detailed Reporting
Social Media Monitoring
We utilise third party Online Reputation Management tools to monitor all
the online conversations and mentions that will happen around the brand
during this campaign
This ensures that an overall view is taken of the brand online, providing
strategic insights which enables us to understand the issues and
perception the brand has from an online perspective
This allows for real time interaction where needed and for a deeper
understanding of the sentiment of consumers and stakeholders
It is essential that the brand trends are picked up on in real time,
awareness of market sentiment are understood and that conversations
are tracked so that the brand perception can be influenced
It is also possible to pick up where the brand stands in relation to
competitors online
Social Media and Online Reputation Management Reporting
Conclusion
It’s the present and the future of communication
It can achieve the highest levels of performance possible
from marketing efforts.
Consumers want information now rather than later
It’s measurable
People can interact with others digitally
creating a product or offering a service
the perceived value is higher
Consumers seek information from
trusted sources
Consumers want information that is
easily accessible
Why use Digital in your Marketing Mix?
Thank You
info@digivox.co.za
www.digivox.co.za
021 448 8685

Más contenido relacionado

La actualidad más candente

The Future of Cloud: Navigating through Uncharted Territory
The Future of Cloud: Navigating through Uncharted TerritoryThe Future of Cloud: Navigating through Uncharted Territory
The Future of Cloud: Navigating through Uncharted Territorysaastr
 
The Importance of a Digital Audit - Trends Talk 2013
The Importance of a Digital Audit - Trends Talk 2013The Importance of a Digital Audit - Trends Talk 2013
The Importance of a Digital Audit - Trends Talk 2013James Loveys
 
Digital audit websites overview
Digital audit websites overviewDigital audit websites overview
Digital audit websites overviewseadeloitte
 
Daily Measurement: Marketing's New Secret Weapon
Daily Measurement: Marketing's New Secret WeaponDaily Measurement: Marketing's New Secret Weapon
Daily Measurement: Marketing's New Secret WeaponOrigami Logic
 
LSS2017: Creating Local Search Solutions That Matter
LSS2017: Creating Local Search Solutions That MatterLSS2017: Creating Local Search Solutions That Matter
LSS2017: Creating Local Search Solutions That MatterRio SEO
 
Digital Marketing Trend 2018
Digital Marketing Trend 2018Digital Marketing Trend 2018
Digital Marketing Trend 2018Priya Singh
 
New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2Victoria Collins
 
Marketing Automation Workshop - Puget Sound American Marketing Association
Marketing Automation Workshop - Puget Sound American Marketing AssociationMarketing Automation Workshop - Puget Sound American Marketing Association
Marketing Automation Workshop - Puget Sound American Marketing AssociationBrian Hansford
 
Business at the Speed of Social
Business at the Speed of SocialBusiness at the Speed of Social
Business at the Speed of SocialSugarCRM
 
Digital Marketing Maturity Model
Digital Marketing Maturity ModelDigital Marketing Maturity Model
Digital Marketing Maturity ModelDemand Metric
 
Corporate Overview
Corporate OverviewCorporate Overview
Corporate Overview360-Bytes
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing StrategyÖzge Duman
 
Taming the Marketing Data Beast | Origami Logic Marketing Graph Webinar
Taming the Marketing Data Beast | Origami Logic Marketing Graph WebinarTaming the Marketing Data Beast | Origami Logic Marketing Graph Webinar
Taming the Marketing Data Beast | Origami Logic Marketing Graph WebinarOrigami Logic
 
LSS: Omni-channel Challenge
LSS: Omni-channel ChallengeLSS: Omni-channel Challenge
LSS: Omni-channel ChallengeRio SEO
 
Managing Digital Distruption Through Agile Marketing
Managing Digital Distruption Through Agile MarketingManaging Digital Distruption Through Agile Marketing
Managing Digital Distruption Through Agile MarketingPaul Fennemore MSc (Dist)
 
Digital marketing(1412)
Digital marketing(1412)Digital marketing(1412)
Digital marketing(1412)Upasana Nigam
 
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019How to Carry Out a Design Due Diligence? | Seattle Interactive 2019
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019Seattle Interactive Conference
 

La actualidad más candente (18)

The Future of Cloud: Navigating through Uncharted Territory
The Future of Cloud: Navigating through Uncharted TerritoryThe Future of Cloud: Navigating through Uncharted Territory
The Future of Cloud: Navigating through Uncharted Territory
 
The Importance of a Digital Audit - Trends Talk 2013
The Importance of a Digital Audit - Trends Talk 2013The Importance of a Digital Audit - Trends Talk 2013
The Importance of a Digital Audit - Trends Talk 2013
 
Digital audit websites overview
Digital audit websites overviewDigital audit websites overview
Digital audit websites overview
 
Daily Measurement: Marketing's New Secret Weapon
Daily Measurement: Marketing's New Secret WeaponDaily Measurement: Marketing's New Secret Weapon
Daily Measurement: Marketing's New Secret Weapon
 
LSS2017: Creating Local Search Solutions That Matter
LSS2017: Creating Local Search Solutions That MatterLSS2017: Creating Local Search Solutions That Matter
LSS2017: Creating Local Search Solutions That Matter
 
Digital Marketing Trend 2018
Digital Marketing Trend 2018Digital Marketing Trend 2018
Digital Marketing Trend 2018
 
New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2
 
Marketing Automation Workshop - Puget Sound American Marketing Association
Marketing Automation Workshop - Puget Sound American Marketing AssociationMarketing Automation Workshop - Puget Sound American Marketing Association
Marketing Automation Workshop - Puget Sound American Marketing Association
 
Business at the Speed of Social
Business at the Speed of SocialBusiness at the Speed of Social
Business at the Speed of Social
 
What is digital marketing
What is digital marketingWhat is digital marketing
What is digital marketing
 
Digital Marketing Maturity Model
Digital Marketing Maturity ModelDigital Marketing Maturity Model
Digital Marketing Maturity Model
 
Corporate Overview
Corporate OverviewCorporate Overview
Corporate Overview
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Taming the Marketing Data Beast | Origami Logic Marketing Graph Webinar
Taming the Marketing Data Beast | Origami Logic Marketing Graph WebinarTaming the Marketing Data Beast | Origami Logic Marketing Graph Webinar
Taming the Marketing Data Beast | Origami Logic Marketing Graph Webinar
 
LSS: Omni-channel Challenge
LSS: Omni-channel ChallengeLSS: Omni-channel Challenge
LSS: Omni-channel Challenge
 
Managing Digital Distruption Through Agile Marketing
Managing Digital Distruption Through Agile MarketingManaging Digital Distruption Through Agile Marketing
Managing Digital Distruption Through Agile Marketing
 
Digital marketing(1412)
Digital marketing(1412)Digital marketing(1412)
Digital marketing(1412)
 
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019How to Carry Out a Design Due Diligence? | Seattle Interactive 2019
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019
 

Destacado

Expert Opinion re allegations against Assange
Expert Opinion re allegations against AssangeExpert Opinion re allegations against Assange
Expert Opinion re allegations against Assangeswedenversusassange
 
Relevantes del miércoles 22 de junio de 2011
Relevantes del miércoles 22 de junio de 2011Relevantes del miércoles 22 de junio de 2011
Relevantes del miércoles 22 de junio de 2011Agenda Legislativa
 
Canada (quebec).joel
Canada (quebec).joelCanada (quebec).joel
Canada (quebec).joelNuit72
 
Transparency integritycorruption 1
Transparency integritycorruption 1Transparency integritycorruption 1
Transparency integritycorruption 1swedenversusassange
 
On Time ManPower Overview.
On Time ManPower Overview.On Time ManPower Overview.
On Time ManPower Overview.OTM555
 
Assange FOI Sweden Ministry of Foreign Affairs (Nov 2012)
Assange FOI Sweden Ministry of Foreign Affairs (Nov 2012)Assange FOI Sweden Ministry of Foreign Affairs (Nov 2012)
Assange FOI Sweden Ministry of Foreign Affairs (Nov 2012)swedenversusassange
 

Destacado (9)

Expert Opinion re allegations against Assange
Expert Opinion re allegations against AssangeExpert Opinion re allegations against Assange
Expert Opinion re allegations against Assange
 
Marsci 5
Marsci 5Marsci 5
Marsci 5
 
Relevantes del miércoles 22 de junio de 2011
Relevantes del miércoles 22 de junio de 2011Relevantes del miércoles 22 de junio de 2011
Relevantes del miércoles 22 de junio de 2011
 
Canada (quebec).joel
Canada (quebec).joelCanada (quebec).joel
Canada (quebec).joel
 
Transparency integritycorruption 1
Transparency integritycorruption 1Transparency integritycorruption 1
Transparency integritycorruption 1
 
On Time ManPower Overview.
On Time ManPower Overview.On Time ManPower Overview.
On Time ManPower Overview.
 
LA CRÓNICA 584
LA CRÓNICA 584LA CRÓNICA 584
LA CRÓNICA 584
 
Educacion
EducacionEducacion
Educacion
 
Assange FOI Sweden Ministry of Foreign Affairs (Nov 2012)
Assange FOI Sweden Ministry of Foreign Affairs (Nov 2012)Assange FOI Sweden Ministry of Foreign Affairs (Nov 2012)
Assange FOI Sweden Ministry of Foreign Affairs (Nov 2012)
 

Similar a digiVOX Credentials

Customer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better ResultsCustomer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
 
Customer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better ResultsCustomer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
 
ThingDigital what we do
ThingDigital what we doThingDigital what we do
ThingDigital what we doThingDigital .
 
Aspects of Digital Marketing
Aspects of Digital MarketingAspects of Digital Marketing
Aspects of Digital MarketingThe Brand Salon
 
Unlimited solutions profile 2017
Unlimited solutions profile 2017Unlimited solutions profile 2017
Unlimited solutions profile 2017Abdelrahman Eliwa
 
The Lead Generation Process Uncovered
The Lead Generation Process UncoveredThe Lead Generation Process Uncovered
The Lead Generation Process UncoveredFresh Source Digital
 
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...Kwanzoo Inc
 
Marketing Effectiveness Solutions Grid
Marketing Effectiveness Solutions GridMarketing Effectiveness Solutions Grid
Marketing Effectiveness Solutions GridSalih Erden, MBA
 
Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience Chip Graham
 
Digital marketing services in ludhiana
Digital marketing services in ludhianaDigital marketing services in ludhiana
Digital marketing services in ludhianaRiddhima Nanda
 
GTT - Intro
GTT - IntroGTT - Intro
GTT - IntroMaleek S
 
Real Time Paid Social Advertising Analysis
Real Time Paid Social Advertising AnalysisReal Time Paid Social Advertising Analysis
Real Time Paid Social Advertising AnalysisSysomos
 
Superia digital credentials
Superia digital credentialsSuperia digital credentials
Superia digital credentialsAri Banerjee
 
Superia digital credentials
Superia digital credentialsSuperia digital credentials
Superia digital credentialsaribany
 
New - DIM Brochure - Sep-30-2015
New - DIM Brochure - Sep-30-2015New - DIM Brochure - Sep-30-2015
New - DIM Brochure - Sep-30-2015Aditya Sanyal
 
Zoom Web Media - Digital marketing Service Offerings
Zoom Web Media - Digital marketing Service OfferingsZoom Web Media - Digital marketing Service Offerings
Zoom Web Media - Digital marketing Service OfferingsSZI Technologies Pvt Ltd
 
CPPL Digital Marketing Solutions For Business Owners.
CPPL Digital Marketing Solutions For Business Owners. CPPL Digital Marketing Solutions For Business Owners.
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
 

Similar a digiVOX Credentials (20)

Customer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better ResultsCustomer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better Results
 
Customer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better ResultsCustomer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better Results
 
ThingDigital what we do
ThingDigital what we doThingDigital what we do
ThingDigital what we do
 
Aspects of Digital Marketing
Aspects of Digital MarketingAspects of Digital Marketing
Aspects of Digital Marketing
 
Unlimited solutions profile 2017
Unlimited solutions profile 2017Unlimited solutions profile 2017
Unlimited solutions profile 2017
 
The Lead Generation Process Uncovered
The Lead Generation Process UncoveredThe Lead Generation Process Uncovered
The Lead Generation Process Uncovered
 
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...
 
Marketing Effectiveness Solutions Grid
Marketing Effectiveness Solutions GridMarketing Effectiveness Solutions Grid
Marketing Effectiveness Solutions Grid
 
Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience
 
Digital marketing services in ludhiana
Digital marketing services in ludhianaDigital marketing services in ludhiana
Digital marketing services in ludhiana
 
GTT - Intro
GTT - IntroGTT - Intro
GTT - Intro
 
Real Time Paid Social Advertising Analysis
Real Time Paid Social Advertising AnalysisReal Time Paid Social Advertising Analysis
Real Time Paid Social Advertising Analysis
 
Therefore Before any Informed Decision
Therefore Before any Informed Decision Therefore Before any Informed Decision
Therefore Before any Informed Decision
 
Superia digital credentials
Superia digital credentialsSuperia digital credentials
Superia digital credentials
 
Superia digital credentials
Superia digital credentialsSuperia digital credentials
Superia digital credentials
 
New - DIM Brochure - Sep-30-2015
New - DIM Brochure - Sep-30-2015New - DIM Brochure - Sep-30-2015
New - DIM Brochure - Sep-30-2015
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Zoom Web Media - Digital marketing Service Offerings
Zoom Web Media - Digital marketing Service OfferingsZoom Web Media - Digital marketing Service Offerings
Zoom Web Media - Digital marketing Service Offerings
 
CPPL Digital Marketing Solutions For Business Owners.
CPPL Digital Marketing Solutions For Business Owners. CPPL Digital Marketing Solutions For Business Owners.
CPPL Digital Marketing Solutions For Business Owners.
 
Wizaly
WizalyWizaly
Wizaly
 

Último

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 

Último (20)

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 

digiVOX Credentials

  • 1. First Floor | Old Warehouse | Black River Park | Fir Road | Observatory | Cape Town | South Africa tel 021 448 8685 | fax 021 447 5457 | info@digivox.co.za www.digivox.co.za
  • 3. WHAT WE DO… We are a specialist digital marketing agency providing brands and marketers with a unique combination of digital marketing tactics We deliver relevant digital solutions Researched and informed strategic approach Ensuring measurable, quantifiable return on investment
  • 4. Desktop Web Media Mobile Web Media Social Media Search Marketing HOW WE DO IT? By connecting the dots between digital marketing initiatives where it counts, and not just because we can
  • 5. We deliver… Accountability • We ensure we focus solely on the bottom line, achieving the best possible Return on Investment Results Focussed • We leverage third party tracking technology to ensure metrics are reliable and accurate across all environments • Detailed reporting allows us to provide meaningful insights, and optimise performance on an ongoing basis Return on Investment (ROI) • Cost per lead / registration / conversion metrics are crucial • Through accurate and progressive monitoring we constantly maximize ROI
  • 6. We deliver… Aggressive negotiation of media rates • CPM (cost per thousand), CPC (cost per click) or CPA (cost per acquisition) Achieving the best possible results at the lowest possible cost • ensuring the best possible ROI Execution and implementation of all digital marketing initiatives Ad serving and management of media campaigns • utilising audited, world-class technology • allows for tracking from impression and/or click, through to conversion Ongoing ROI analysis, optimisation and reporting Identifying, listening, and engaging with your audience – ORM Management
  • 7. The 4 key steps in all our digital marketing initiatives focus on : • Awareness • Consideration • Interaction • Conversion Social INTEGRATED APPROACH Desktop Web Search MEASURABLE RETURN HOW WE DO IT? Interaction Mobile Web Conversion Awareness Consideration
  • 8. WHAT MAKES US DIFFERENT? Digital Media & Marketing Association Associate Members Direct Marketing Association Member Subscribe to Nielsen Market Intelligence • Demographic and Traffic info on DMMA Member sites Subscribe to Nielsen AdRelevance • Advertiser activity Utilise audited third party ad serving and tracking solutions • From impression to conversion • Reach & Frequency • Return On Investment (ROI) It’s the numbers that matter constant monitoring and optimisation to ensure best possible ROI
  • 9. GREAT BRANDS WE’VE BROUGHT TO LIFE
  • 10. Just A Few Examples of our Work …
  • 12. Desktop Web Media Display / Banner Advertising targeted to appropriate target market (demographics and content)
  • 14. Desktop Web Media Promo Mailers / Newsletters
  • 22. Paid for editorial and advertorial Competitions
  • 23. iBurst:Dial-up is Dead: Award winning Interactive Viral Campaign A fun, interactive banner which included social media “share” options: • Campaign reached more than 260,000 unique individuals • Web media campaign accounted for 40% of all entries, the rest were viral • 16% of all entrants requested to be contacted by iBurst • The trusted referral component alone, accounted for 24% of all unique entries, and 19% of contact requests • Gender split 53% male, 47% female • Majority being aged 21-30
  • 25. We utilise third party ad serving, which allows us to : • Ensure we get what you are paying for • Compare apples with apples • Audited, accessible 24x7 data • Track user interaction on rich media ad’s • Smoothly serve rich media • Track beyond impression and click, to confirmation (eg competition entry, lead, sale etc.) • Track post impression data : Enables us to view conversions resulting from user seeing the ad, but going directly to the site – for up to 90 days after campaign has ended • Provide detailed reporting allowing us to provide meaningful insights and set benchmarks to evaluate the return on investment and apply relevant optimization tactics to ensure objectives are being met • Through accurate and progressive reporting and monitoring we constantly maximize ROI Web & Search Media Monitoring
  • 26. Reporting example Media Overview Conversions (post click and post view)
  • 27. Reporting example Creative (Standard Media) Reach & Frequency 3rd Party Ad Serving Benefits • Pay Publishers against our (audited) data • Measure Return On Marketing investment against objectives • Creative and Media Optimisation • Detailed Reporting
  • 28. Social Media Monitoring We utilise third party Online Reputation Management tools to monitor all the online conversations and mentions that will happen around the brand during this campaign This ensures that an overall view is taken of the brand online, providing strategic insights which enables us to understand the issues and perception the brand has from an online perspective This allows for real time interaction where needed and for a deeper understanding of the sentiment of consumers and stakeholders It is essential that the brand trends are picked up on in real time, awareness of market sentiment are understood and that conversations are tracked so that the brand perception can be influenced It is also possible to pick up where the brand stands in relation to competitors online
  • 29. Social Media and Online Reputation Management Reporting
  • 31. It’s the present and the future of communication It can achieve the highest levels of performance possible from marketing efforts. Consumers want information now rather than later It’s measurable People can interact with others digitally creating a product or offering a service the perceived value is higher Consumers seek information from trusted sources Consumers want information that is easily accessible Why use Digital in your Marketing Mix?