Links for chamber and economic development agenices who attended Thursday, July 8th social media marketing seminar held by the ASU Delta Center

1. Presented by the Arkansas Small Business and Technology Development Center 1/2010 5 Steps to Social MEDIA for Community & Economic Developers

2. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

3. 5 Steps to Internet marketing ALL STARTS WITH UNDERSTANDING THE INBOUND MARKETING “UNIVERSE” Determine Channels Your Customers Use Setting up Listening Posts to Monitor Determine Appropriate Channels for Your Organization Phase in as Appropriate for Your Organization Determine Appropriate Content by Channel to ENGAGE Set up Analytics and Feedback Mechanisms Develop “Management” tools to streamline and Develop Good Time Management

4. Getting our HEADS Around Internet Marketing

6. Fundamentals of Effective Marketing Have NOT Changed Effective Marketing Market Segmentation Target Markets Information Channels Target Needs/Wants Crafting Compelling Msg Analyzing Results Time Management Population of Users Target Group(s)

7. NEW CONSUMER INTERNET USERS http://www.pewinternet.org/Trend-Data/Whos-Online.aspx

8. Where Do I Start:Set up Listening Posts Search by: Keywords Brands Organizations Addictomatichttp://addictomatic.com/ Social Mention http://www.socialmention.com/ Google Alerts http://www.google.com/alerts Twitter Search http://search.twitter.com/advanced BlogPulsehttp://www.blogpulse.com/ HowSociable? http://www.howsociable.com/ Folowenhttp://folowen.com/search

9. Monitor Management Tool: Google Reader http://www.google.com/reader/

10. Monitor

11. Monitor

12. Monitor

13. Monitor

14. Monitor

16. Top Twitter Users – 45 to 54 year olds (eMarketer.com)

18. What are Your Customers Looking For? Information on your product/service? A place to voice their concerns? http://www.youtube.com/watch?v=5YGc4zOqozo Knowledge about your growth and advancements ?

19. Are you local? Gain an initial presence on the Local Business Listings of a number of search engines with just one click! www.getlisted.org http://listings.yellowpages.com http://listings.local.yahoo.com/csubmit/index.php http://www.urbanspoon.com/c/75/Arkansas-restaurants.html

20. Social Media ROI http://www.youtube.com/watch?v=ypmfs3z8esI

21. Tools To Help ManageYour Social Media Ping.fm http://ping.fm/ Hootsuitehttp://hootsuite.com/dashboard Facebook Analytics www.facebook.com/asu.sbtdc

22. Tools To Help ManageYour Social Media TweetDeck Browser that allows for instant updates for Twitter, Facebook, LinkedIn, and MySpace Manage what people are saying about you through searches and alerts Flock powered by Mozilla A social media browser that allows for the maintenance of your social media with a smooth transition for web surfing and instant management

23. Tools To Help ManageYour Social Media Seesmic Content aggregate site that allows for posting to a number of sites Recently acquired Ping.fm to allow access to users to over 50 social networks http://seesmic.com/

24. My Information Herb Lawrence hlawrenc@astate.edu www.Facebook.com/asu.sbtdc www.Twitter.com/asbtdc_asu www.asbtdc-asu.com