This document discusses how businesses can use social media for human resources functions like recruiting, talent assessment, and crisis management. It provides an overview of common social media platforms and tools for tasks like content creation, curation, and scheduling. Recommendations include using LinkedIn, Facebook, and Twitter to actively promote open positions and your company culture. Monitoring tools can help track online conversations and identify potential candidates. The goal is to bridge the "digital divide" and leverage online networks to connect with top talent.
2. Free confidential consulting assistance
Free Market Research Information
Low cost Training workshops
Innovation and technology consulting
Website and social media analysis reports
For more information visit the ASU SBTDC Website
About the ASU SBTDC
3. The Challenge for Today’s Business
CEO is NO LONGER Chief
Executive Officer….
Today CEO stands for :
Chief Editorial Officer
7. The Challenge Today?
How do you get found in a universe with:
500 MILLION websites?
150 MILLION Blogs
Over 200 BILLION Internet Display Banner Ads every 90 Days?
8. Meet the Social Media Administrator
Assists Marketing Department
Advises C Suite on Social Media/Online Issues
Advises Legal and HR
Monitoring
Promoting
Crisis Management
Functional Areas Blurring
9. Searching for Top Talent is as much Marketing as promoting
your products and services
Assess Current Methods – where can online fit?
Target Marketing of “Talent”
Where do they “live” online?
Best Channels to make the “connection”
Create the Right “Content” to Connect
Scheduling Content
Monitoring Activities
Legal Rights: http://storify.com/asbtdc_asu/social-media-
and-arkansas-law
Keying on Recruitment Pool
10. Company Website: Blogging?
Facebook Social media Demographics
Twitter
YouTube
Pinterest?
Slideshare
Storify.com
Potential Social/Online Networks
14. Recruiting Made Simple with:
Encourage all Management and professionals in
your organization to join and be active
15. Status Updates
Think of your Status Updates as Perpetual
Employment Advertisements
Resources and information from Anthony Juliano’s Slideshare presentation
“Linkedin for HR Professionals 2011 NIHRA Annual Conference
http://www.slideshare.net/ajuliano/linkedin-for-hr-
professionals?from_search=10
24. Monitoring Tools
Listen to the conversations!
Read detailed “How To” set up at our storify posts
http://storify.com/asbtdc_asu/monitoring
http://addictomatic.com/
https://twitter.com/search
http://www.socialmention.com/
http://www.google.com/alerts
25. Slideshare.com upload your PowerPoint, word documents, pdf
files, brochures, even video online to share with your audience
Animoto.com Video creation and sharing tool that allows you to upload
images and short video clips, add text, then mix with a great music library
to share with your fans.
YouTube – Fits as both a support tool and as its own social network.
Shoot video from anywhere, upload to YouTube and share on your sites.
Get more information about Slideshare, Animoto and
YouTube at our Storify article “Tools to Create GREAT
Content”
Tools to Create Content
26. Storify.com Storify is one of the best platforms that allows users
to aggregate and display photos, articles, tweets and other content
from across the web.
Paper.li Allows you to curate your favorite twitter, Facebook and
RSS sites, writers, etc. into an online newspaper just for your
readers.
Tools to Curate Content
29. Email hlawrenc@astate.edu
Facebook ASU SBTDC Facebook Page
Twitter @asbtdc_asu
LinkedIn Herb Lawrence
Pinterest: ASU SBTDC
YouTube: ASU SBTDC
OH…. Or call me (870) 972-3517
Download this Powerpoint for future reference
http://www.slideshare.net/hlawrenc/the-digital-divide-
hr-and-social-media
Let’s Connect
Notas del editor
Good news is that small businesses can create a lot of content at virtually no cost. The bad news… lots of folks are doing it and is crowwded
Note: social mention is still available but will not allow for email delivery anymore. Also the bottom link is an article I curated on how to use listening tools
Hot links to free or almost free content creation sites. They will go to my sites so you may have to have my login to access or use your own. Also bottom Linke “Tools to create Great Content” article I curated on Storify with tips and processes that they can access to learn how to use these.
Hot links to free or almost free content creation sites. They will go to my sites so you may have to have my login to access or use your own. Also bottom Linke “Tools to create Great Content” article I curated on Storify with tips and processes that they can access to learn how to use these.
Scheduling tools again hot links but to my sites may need login to access or use your own. Also bottom link is article I put together on how to use them