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- 1. SOCIAL MEDIA: FREE WEB-BASED TOOLS TO EXPAND YOUR MARKET! Heidi Dusek Youth & Family Coordinator, Outagamie County UW-Extension
- 3. Social Media Revolution Video
- 4. All Whites (75%) All Blacks (59%) English-Speaking Hispanics (80%) 73%* of the population reports using the internet or email. Here is a breakdown of use among different online groups. (shown as a percentage of population online) 18-29 Years Old (90%) 30-49 Years Old (85%) 50-64 Years Old (70%) 65+ Years Old (35%) No High School Degree (44%) College Graduates (91%) <$30K Income (53%) >$75K Income (95%) Men (73%) Women (73%) *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org ** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006. High School Graduates (63%) Urban (74%) Rural (63%) Suburban (77%) Spanish-Dominant Hispanics (32%)**
- 5. Who is YOUR audience?
- 11. Fan Page
Notas del editor
- Source: Social Media Revolution 2, Inspired by Karl Fisch, and modified by Scott McLeod Did You Know video, “Right Here, Right Now” Music by Fat boy Slim 1999; Edits by Evan Kutska
- PEW recognized that English speaking Hispanics and transient populations are more likely to have cell phones than any other technology. Many of them are web-enable to allow them to use the internet to stay connected to resources and other people. 79% of Wisconsin residents have access to the internet, similarly 78% in NE Wisconsin. In comparison to other technologies 94% have a home phone (NE Region & WI), 70% (NE Region) & 68% (WI) have cell phones. Source: Hill E., (December 2010) Wisconsin Consumer Broadband Study retrieved from http://www.link.wisconsin.gov/lwi/docs/Consumer%20Market%20Research.pdf
- Source: Zickuhr K., (2010 December 16) Generations Online 2010 . PEW Internet and American LIFE project retrieved from: http://pewinternet.org/Reports/2010/Generations-2010.aspx
- Handout: Guidelines for Facebook
- Notes: required to have a personal profile before having a business page (or at least someone who can be responsible for the administration of your page). Highlight- Information section, Wall- information that is shared with friends in network, Photos, events. If possible go live to do mini-tour of the site.
- Source: Purcell, K. & Lenhart, A. (2010 September 29). Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns. PEW Research Center. Retrieved from http://www.pewinternet.org/Presentations/2010/Sep/ONDCP.aspx
- Blogs : 2009 data shows a decline in blogging among teens and young adults (28% 2006 to 14% 2009) meanwhile adults 30 and over increased (7% 2006 to 11% 2009) Much of the drop in blogging among younger internet users may be attributable to changes in social network use by teens and young adults. Facebook (most popular social netwrok) does not provide a tool for blogging within the network. Twitter: teens ages 12-17 do not use Twitter in large numbers – just 8% of online teens 12-17 say they ever use Twitter , a percentage similar to the number who use virtual worlds. This puts Twitter far down the list of popular online activities for teens. Source: Lenhart A, Purcell K., Smith A., & Zickur K. (2010 February 3) Social Media and Young Adults . Pew Internet & American Life Project retrieved from http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx