Take your customer references to the next level by taking on board these simple tips from HN Marketing. For further information take a look at HN’s series of blogs on customer references at http://hn-marketing.co.uk/category/customer-references/ and discover how we can help you with your next customer reference programme.

1. Great tips to get your
Customer References
to the next level10
Repurpose existing
testimonials so they
work for new channels
and get more value
from your assets.
Incentivise and
reward those
involved. It works.
2. Spark a little
competition
Show your team
the added value
in the process.
5. Confidence
1. Repurpose
Use competition as a driving force within
your sales teams.
3. Reward
7. Routine
6. Fair trade
9. Make it easy
8. Prestige
10. Give Sales
the tools
When sales come
to you looking for a
referenceoffer to
trade: a reference
for a candidate
nomination.
4. Motivate
Instil confidence:
respect customer
commitmentsand
loyalties.
Make asking for
referencesthe
norm.
Have a prestigious
programmethat
customers want to
be involved in.
Make submitting a
candidate
nominationas
easy as ABC.
Equip your sales team: give them
arguments to position the programme.
At HN we have a proven process for customer
references and have already developed more than
1,000 reference assets for our clients. To find out
how we can support you call us today on:
+44 (0) 1628 622 187Icons by http://dryicons.com