Presented at Hoboken Tech Meetup on 10/25. more at www.HobokenTechMeetup.com

1. NJ Tech Meet-up
October 2010
Peter Kestenbaum
201 388 0523
http://1099partners.com
1099er Staffing

2. Three core components in any
emerging firm
The Market or Segment and available share/health
Your product/service or idea (uniqueness, value add).
Your ability to execute and staff to resources available
(including funds)

3. Three core components in any
emerging firm
The Market or Segment and available share
No/Little Control
Your product/service or idea (uniqueness, value add).
yes or no
Your ability to execute and staff to resources available
(including funds)
Ability to impact

4. Dollar Cost Reality
(After you realize Sweat equity only goes so far)
$74,000 for an employee
to take home $44,000..
Source :
Michael Fleischer, WSJ 8/2010

5. Variable Work Force Usage
(1099Partner view)
People are available to help emerging firms
-Demographics.. >50% workerss over Age 40
-Life status changing. Financial, life style, values
-No desire to work in Corp America,Too active
to Golf 5 days a week
-Retainer not hourly or contract workers
There are many sources, each with a different focus
to explore.. But first

6. The Non Dollar Cost
Recruit time
Training time
Termination time… performance, fit
Lost revenue oppty
Control
Bad Bus Dev hire at HP, Google means 1 problem in
hundreds… Emerging firm 100% of the sales team
and 25% of senior leadership.. Try before you buy

7. Numerous Firms.. Samples
Solvate… Contract Services.. (Graphic artist)
Salesconx.. Outsourced sales teams ( 5x $80K level)
Cresting Wave (Enterprise Tech sales.. Ex IBM,
Oracle reps)
1099Partners (Partnerships, BD/Infrastructure…ex
SUN, Telco, Agency.Com…)

8. Myths you want to believe
Sweat Equity is still attractive… Most of the best
people have stock in dozens of companies
You can do it yourself, your cool, smart the next
Mark Z
Investor will be so “wowed” by your thought will
never ask about Management Experience, Bench .

9. Good/Bad/Ugly.. Using
experienced people
Will get access to talented people/rolodex’s
Turn on/Turn off (within reason)
Benefits (none)
Rate high… but investment for same result is
lower.. Expect to pay retainer (maybe + bonus)
- 2 afternoons per week ex SUN/IBM/HP ten year NY sales
manager with rolodex > full time 30 year old BD manager

10. Case Studies.. Just a few
mentions (time permitting)
$3M west coastsoftware firm looking to start in NY
$1M services firm hiring first sales person
Web Services firm

11. Summary
Help is out there to be had.. There are big benefits
It is probably going to cost you something…
It can get you jump started
Choosing and picking is not easy
There are firms to help
There are tradeoffs