2. • We wish to bring the investors the benefit of a Indian brand which has a
potential to be an international brand.
• We dream of being a world class quick service restaurant.
• We will serve a class of sandwiches, wraps and deserts from the country and
places around the world.
• A place where everyone is welcomed. No matter how small or how big the
pocket is.
• Our products are in a price range of INR 15 to INR 250, benefitting each and
everyone.

3. • We at VEGEATARIO wish to provide a Pure Veg QSR.
• A lot of Vegetarians across India are sceptical when it comes to having
quick food at various Multinationals due to Non-Veg food being served.
• We also aim to provide a variety of desserts and milkshakes which are
available but also have sometimes egg, due to which they are not eaten by
majority Vegetarians.
• We also aim to be a QSR which will not just be customer friendly but will
build customer relations, through our loyalty and various other programs.

4. WHY GO TO A VEGETARIAN RESTAURANT ?

5. • We are looking at getting our funding for the capital expenditures and
operational expenses for the first six months of the restaurant being in
operations.
• We as a company will be trying to keep the success a second option as our
first one is to grow and want to create a customer satisfaction outlet.
• We will be looking at various inputs from our seniors in any field, as a
valuable advice is priceless.
• The company also aims to focus on the investors, as without them we are
going to be no where.

6. HOW WILL WE WORK ?
IDENTIFYING
POTENTIAL MARKETS
FOR THE PRODUCT
INVESTING IN THE
REQUIRED CAPITAL
EXPENSES
ACCQUIRING THE RAW
MATERIALS, STAFF, AND
OPERATIONAL
REQUIREMENTS
LAUNCH THE
PRODUCT AND
GENERATE REVENUES.

7. MARKET AVAILABILITY
The market availability for food and beverages is quite huge, the approximately market
availability is :
1. As per Economic Times, the restaurant market will be around 1 lakh crore in 2020.
2. The Indian fast food market is growing at an annual rate of 25-30 per cent, Foreign
fast food chains are aggressively increasing their presence in the country.
3. 25% of population eats out at least twice a month and spends Rs.150-Rs.500 per
meal per person.
4. Organized modern formats like malls, multiplexes and food courts have also
become a favored destination.
5. Only 7% of the total restaurant market comprises of Quick Service Restaurants
with a market of 3,000 crores, while the total restaurant industry is at 43,000
crores.

8. MAJOR COMPETITORS

9. SEGMENTS BASED ON CUISINE
PIZZAS
BURGER &
SANDWICHES
COFFEE INDIAN
SPECIALITY
CUISINE
DOMINOS MCDONALD’S CCD
KAILASH
PARBAT
JUMBOKING
PIZZA
HUT
KFC BARISTA KAATI ZONE TACOBELL
PAPA
JOHNS
WIMPY COSTA HALDIRAM FALAFEL
U.S. PIZZA SUBWAY
GLORIA
JEANS
NIRULAS
TIBBS
FRANKIE
PIZZA
CORNER
KENTS FAST
FOOD
STARBUCKS
BIKANO
CHAT CAFE
YO! CHINA

10. •Post investments, the company will start work of the infrastructure.
• Within a month the infrastructure will be ready to launch the product.
• At least 2 weeks prior to the product launch, we will be branding the restaurant, within
the vicinity, and also keep the customers guessing by not releasing out the name of the
restaurant till the launch.
• Once we lunch ourselves, we will be looking to get customer feedback for the first few
months, to know how we can improve, and even later we will be asking for customer
feedback for better performance, and to be connected to them.
• In the first few weeks after having a steady start or not, we will be launching a loyalty
program to keep our customers intact with us. The program will be beneficial to the
company to provide the clients with various freebees and special benefits to them .
•We will also will be partnering with various companies to increase sales, such as
freecharge.in , couponduniya.com, snapdeal.com .

11. HOW THE INCOME WILL BE GENERATED ?
LONG RUN
LAUNCH TO
EARN
INVESTMENT
UPFRONT
In Capex and
half year
opex
Via
Customers
Via
Customers
Via Events,
Corporate
Partnerships

12. • We look at finances of up to INR 1.5 million, for both the capex and opex (for first 3 – 6
months) requirements for the first store .
• The capex expenses will be INR 0.9 million.
• The finances will be invested in infrastructure, machinery, raw materials, and various
licences.
• We believe if we are given the opportunity for our first it will be just like pushing a halt
car in to motion and once in motion, there will be no looking back, as our car runs on
the sweat and blood and all our hard work put in The VEGEATARIO.

13. The funds will be used for the following investments and various requirements :
1. Property Deposit : INR 2,00,000/-
2. Furniture & Fixtures : INR 2,50,000/-
3. Equipment’s : INR 3,50,000/-
4. Intellectual Property, Govt. Expenses : INR 50,000/-
5. Technology Cost : INR 50,000/-
The reserves will be used for unexpected expenses, or they will be kept for future
investment in the company. It could be used for new properties.

14. PARTICULARS
COST PER
MONTH IN INR
COST FOR 24
MONTHS IN INR
NOTES
SALARY OF FOUNDER 17,500/- 4,20,000/- SALARY
PROPERTY COST 25,000/- 6,00,000/-
300 TO 400 sq ft OUTLET IN
SUBURBS OF MUMBAI
TECHNOLOGY COSTS 2,500/- 60,000/-
SOFTWARE FOR BILL PRINTING AND
ADVERTISING VIA SOCIAL MEDIA
CHEF – 1
COMMIS – 1
JANITOR - 1
30,000/- 7,20,000/- SALARY FOR STAFF
TRAVELLING 5,000/- 1,20,000/- LOCAL TRANSPORT FOR STAFF, ETC.
OFFICE OVERHEADS &
ADVERTISING
15,000/- 3,60,000/-
ADMIN & OFFICE EXPENSES AND
ADVERTISING
TOTALS 97,500/- 22,80,000/-
TOTAL OPEX COST EXCLUDING
VARIABLE EXPENSES.

15. EXPECTED INCOME (YoY)
FINANCIAL
YEAR
EXPECTED
TURNOVER
EXPECTED RATE
OF RETURN
EXPECTED
PROFIT
2013 - 2014 30,00,000/- 30% 9,00,000/-
2014 - 2015 60,00,000/- 30% 18,00,000/-
2015 - 2016 80,00,000/- 35% 28,00,000/-
2016 - 2017 1,00,00,000/- 40% 40,00,000/-

16. • A major threat to our business is the competition by various MNC and
major brands.
• The ever changing tastes and new flavours of the consumers hamper the
growth.
• Pricing factor may impact the margins if not revised on a regular basis, and
providing low cost without hampering profits is a tough task.
• Non- business issues such as property unavailability, theft, raw material
unavailability, recruitment and high employee turnover, legal issues,
administrative issues.
• Mind diversion from the goal, trying to mend the business formula.

17. WISH TO INVEST IN ?
• The VC or angel will be thinking on what will be the benefit post 3 to 5
years.
• I look at the next big leap by going public, issuing an IPO, there are various
companies in this sector who have gone public a few of them are as
follows :
1. Speciality Restaurants - Mainland China, Oh! Calcutta, Sigree
2. Jubilant Foodworks – Domino’s
3. McDonald’s Corporation
4. Yum! Brands – Taco Bell, KFC, Pizza Hut

18. ABOUT THE FOUNDER
KARAN PANDHI – C.E.O. & FOUNDER
• He knows the in and out of hospitality and food
industry.
• Worked with E.I.H. - Trident Bandra Kurla and Hilton
Olympia, London.
• He has a business background in manufacturing of
sweets and savouries with his father Mr. Girish Pandhi.

19. FOR ANY FURTHER DETAILS
CONTACT ON :
T : +91-9619-299-311; +91-9699-246-444
E : vegeatario@yahoo.com ; vegeatario@gmail.com
F : https://www.facebook.com/pages/VEGEATARIO/415946488481815