Social Marketing, New Tools for Small Business
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The document discusses trends in social media marketing. It notes that social media education no longer needs to explain the basics since platforms are widely used and understood. Content marketing through social media requires a strategy that knows the audience, has a measurable plan, and regularly updates the plan. Popular platforms like Facebook, Twitter, and LinkedIn continue growing globally. Emerging trends include using social tools for employee advocacy and project management, as well as focusing on social media metrics, budget, and accountability.
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Social Marketing, New Tools for Small Business
- 2. Moving Beyond the Basics When I used to speak on Social Media in the “olden days” – you know – way back in 2010… • I had to tell people what Social Media was. • Explain the tools. • Explain click-by-click how to use them.
- 3. Social Marketing Disclaimer I don‟t have to do that anymore, but I do have to open with a disclaimer… Social Marketing is the execution of Content Marketing.
- 4. Social Media Strategy Still Rules 1. 2. 3. 4. 5. Know your audience. Have a plan. Work the plan. Measure. Rework the plan. (Read: start over.)
- 5. We‟ve come a long way Global Penetration of Social Platform As of 2Q of 2013: Account ownership if internet users globally • • • • • • Sources: JeffBullas.com/ GlobalWebIndex Study, 2Q 2013 Forbes.com, Paul Tassi, November 9, 2013 Facebook 70% Google + 52% YouTube 49% Twitter 45% LinkedIn 25% Pinterest 15%
- 6. What are the numbers? Facebook – 1.19 Billion users as of 10/30 TwitterFlickr – 87 million users as of 3/20 Instagram – 150 million users 9/8 Google + - 300 million users 1/26 LinkedIn – 259 million 10/29 Slideshare – 50 million users 5/19 MySpace – 36 million users 10/1 Source: ExpandedRamblings.com, Craig Smith 11/3/2014
- 7. So, what‟s new? LinkedIn purchased Slideshare making Thought Leadership Strategy easy for content marketers. •LinkedIn is the most used social platform for business people. •Slideshare has 60M users per month.
- 8. Newcomers Gain Steam Lifestyle tools are fun, and may have a place in brand building.
- 10. Tool: Mention Use Category: Social Reputation Management • Better than GoogleAlerts and simple UI. • Go-to social mention reference tool. • En.mention.net Taken from commentary by: Todd Wheatland, Kelly Services.
- 11. Tool: Addvocate Use Category: Marketing • Make your employees your ambassadors. • Offers a portal for „approved‟ messages to be available for your socially minded employees or social media team. • Takes the pain out of the necessary content collaboration task of content marketing. • Track and report. • Addvocate.com Taken from blog commentary by: Jay Baer, Convince and Convert
- 12. Tool: Tagboard Use Category: Monitoring • Monitors conversations across Twitter, FB, Instagram, Google + and more based on specified hashtags and creates a custom board with the content. • Content curation • Tagboard.com Taken from blog commentary by: Kim Garst of Boom Social
- 13. Tool: Rignite Use Category: Social Marketing Team Management • • • • Monitor social tools all in one place Create forums and chats within the tool to determine tasks Evolving. Big things coming with Rignite. Rignite.com Taken from blog commentary from Andrea Vahl, author FaceBook marketing all-in-one for Dummies
- 14. Trend: Social Media Productivity Companies using social tools for project management: • SalesForce.com • hiTask • HighRise
- 15. Trend: Analyze this. What are your metrics? What is your budget? Who is responsible? Then, choose a tool. http://www.socialmediaexaminer.com/5-social-media-monitoring-tools-to-simplify-your-marketing/
- 16. Social Marketing? Content Marketing. • Plan it. Editorial Calendar like the free one from HubSpot. • Do it. This means a person, not a tool. Hootsuite is a better monitor. • Track it.
- 18. Sources • http://www.jeffbullas.com/2013/09/20/12-awesome-social-mediafacts-and-statistics-for-2013/ Blog by Jeff Bullas • http://www.socialmediaexaminer.com/social-media-tools-used-bypros-today/ Blog by Cindy King with contributors • http://news.mindprocessors.com (LinkedIn buys Slideshare) • http://www.socialmediaexaminer.com/5-social-media-monitoringtools-to-simplify-your-marketing/ Trend Analysis
Notas del editor
- 20,000 users currentlyFree 30-day trial then Pro and Enterprise packagesMac, Chrome and iPhone compatible
- Assuming that you have a social media policy of some kind in place, this is a way to harness those socially savvy employees.Costs as little as $5 per month.
- Works well for 3-6 people who are managing social marketing within a companyThis tool solves a major gap for businesses – the gap of social media good intentions and actual social media traction by giving the social marketing team a place to collaborate – using “TA DA!” a social tool!