General overview of what brand is and how you can strengthen your brand or identity by making some simple changes to your WordPress theme.

1. Standing Out From the Crowd:
You, Your Brand, & Your WordPress Theme
WordCamp Hawaii
October 25, 2008
Holly Hagen

2. Hello! My name is Holly
and I’m a desvloper
hollyhagen@hotstudio.com
@hollyhagen
http://hottub.hotstudio.com
http://shinynewtoy.com/blog

4. What is brand?

5. Brand is NOT a logo.

6. Brand is NOT a identity system.

7. Brand is NOT a product.

8. “ A brand is a person’s gut feeling about
a product, service, or company. It’s not
what YOU say it is. It’s what THEY
say it is.”
–Marty Neumeier, “The Brand Gap”

9. So... why is this important?

10. 133,000,000
blogs worldwide
http://technorati.com/blogging/state-of-the-blogosphere/

11. 4,486,859
WordPress.com blogs

12. I want to be different.
Now what?

13. Discovery
• http://www.colourlovers.com/
• http://www.typetester.org/
• http://designmeltdown.com/
• http://patterntap.com/
Other places to get inspiration:
css galleries, flickr, music, real life...

14. Color palette Sites & elements I like

16. header

17. header
footer

18. header
posts
footer

19. header
posts sidebar
footer

21. pagination

22. pagination
posts

23. pagination
posts
metadata

24. pagination
posts
metadata
comments

25. Still need help?
http://codex.wordpress.org/
http://wordpress.org/support/
http://wpscreencasts.com