2. COUNTRIES COVERED IN THIS REPORT
BANGLADESH
BHUTAN
BRUNEI
CAMBODIA
CHINA
HONG KONG
INDIA
INDONESIA
JAPAN
LAOS
MACAU
MALAYSIA
MALDIVES
MONGOLIA
MYANMAR
NEPAL
PAKISTAN
PHILIPPINES
SOUTH KOREA
SINGAPORE
SRI LANKA
TAIWAN
THAILAND
VIETNAM
2
3. FOR FURTHER INFORMATION AND OTHER
REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
WEARESOCIAL.SG
3
8. 57%
OF ASIA’S POPULATION
LIVES IN RURAL AREAS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
9. 63%
OF THE WORLD’S RURAL
POPULATION LIVES IN ASIA
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 9
10. UNDER 30
MORE THAN HALF OF
ASIA’S POPULATION IS
SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 10
12. 26%
OF ASIA’S POPULATION
IS BELOW THE AGE OF 15
SOURCE: BASED ON DATA FROM THE UN AND THE US CENSUS BUREAU 12
13. 3,784,644,000
1,033,688,491
811,641,680
3,110,235,171
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORKS
MOBILE SUBSCRIBERS
ASIA REGIONAL OVERVIEW
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
43%
27%
21%
82%
57%
COMPILED BY @WEARESOCIALSG. FOR MORE ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE: WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON THE US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN
(2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT; SOCIAL NETWORKS: SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY
(LATEST AVAILABLE DATA, SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (2012), ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT
13
14. 1,033,688,491
INTERNET USERS IN ASIA:
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
14
15. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY
OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
INTERNET PENETRATION
OCT
2012
15
GLOBAL
AVERAGE
83%
79% 78%
75%
69% 68%
61%
53%
40%
36%
34%
32%
29%
27%
22%
19%
17% 16% 15%
12% 11% 10%
8%
3%
1%
SKOREA
JAPAN
BRUNEI
SINGAPORE
TAIWAN
HONGKONG
MALAYSIA
MACAO
CHINA
THAILAND
VIETNAM
PHILIPPINES
MALDIVES
ASIA
INDONESIA
BHUTAN
NEPAL
CAMBODIA
PAKISTAN
SRILANKA
MONGOLIA
INDIA
LAOS
BANGLADESH
MYANMAR
17. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY
OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
INTERNET USERS (MILLIONS)
OCT
2012
17
538.0
121.0
101.2
55.0
40.3
33.6
30.9
29.1
24.0
17.7
16.1
5.5
5.0
4.9
4.0
2.5
2.5
0.5
0.5
0.4
0.3
0.3
0.1
0.1
CHINA
INDIA
JAPAN
INDONESIA
SKOREA
PHILIPPINES
VIETNAM
PAKISTAN
THAILAND
MALAYSIA
TAIWAN
BANGLADESH
NEPAL
HONGKONG
SINGAPORE
SRILANKA
CAMBODIA
LAOS
MYANMAR
MONGOLIA
BRUNEI
MACAO
BHUTAN
MALDIVES
GLOBAL TOTAL:
2,294 MILLION
ASIA TOTAL:
1,034 MILLION
19. 45%
OF THE WORLD’S INTERNET
USERS LIVE IN ASIA
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
19
20. NEW INTERNET USERS IN ASIA IN 2012:
102,000,000
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
20
21. THAT’S EQUIVALENT TO THE
POPULATION OF THE PHILIPPINES
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 21
(! )!
22. 11,350,000
NEW INTERNET USERS
IN ASIA EVERY MONTH:
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
22
23. THAT’S EQUIVALENT TO ADDING
THE ENTIRE POPULATION OF
BELGIUM EVERY FOUR WEEKS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 23
(! )!
24. 14%
GROWTH IN INTERNET
USERS IN ASIA IN 2012:
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
24
25. SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 25
AVERAGE TIME INTERNET USERS IN
ASIA SPEND ONLINE EACH MONTH:
14.7
HOURS!
14.3
HOURS!
VS
26. 1,700,000 YEARS
SPENT ON THE INTERNET EACH MONTH IN ASIA
COMBINED, THAT ADDS UP TO MORE THAN
SOURCE: BASED ON COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 26
27. SOURCE: AKAMAI TECHNOLOGIES, STATE OF THE INTERNET REPORT Q1 2012
AVERAGE CONNECTION SPEED (MBPS)
Q1
2012
27
SOUTH KOREA
JAPAN
HONG KONG
SINGAPORE
TAIWAN
THAILAND
MALAYSIA
CHINA
PHILIPPINES
INDIA
15.7
10.9
9.3
5.3
3.9
3.3
2.0
1.5
1.2
1.0
2.6GLOBAL AVERAGE
28. 69%
OF ASIA’S NETIZENS
WATCH ONLINE VIDEO
SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 28
30. 14,200 YEARS
WATCHING ONLINE VIDEOS IN JUST ONE MONTH
IF THEY WATCHED JUST 10 SECONDS OF EACH
VIDEO, THAT WOULD ADD UP TO MORE THAN
SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 30
31. SOURCE: COMSCORE VIDEO METRIX (AUG 2012). FIGURES REPRESENT THE NUMBER OF VIDEOS WATCHED PER INTERNET USER IN JUNE 2012
ONLINE VIDEOS WATCHED PER NETIZEN
JUN
2012
31
JAPAN
HONG KONG
GLOBAL AVERAGE
SINGAPORE
VIETNAM
TAIWAN
CHINA
INDIA
PHILIPPINES
INDONESIA
243
181
159
158
137
102
78
77
69
54
95MALAYSIA
32. 61%
OF INTERNET USERS IN
ASIA PLAY ONLINE GAMES
SOURCE: COMSCORE MEDIA MATRIX, AS CITED IN THE ADMA YEARBOOK 2012 32
33. 64%
OF INTERNET USERS IN ASIA HAVE
PURCHASED A PRODUCT ONLINE
SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 33
35. 811,641,680
SOCIAL NETWORK USERS IN ASIA:
SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 35
36. 50%
OF ALL THE WORLD’S
SOCIAL MEDIA USERS
ASIA IS HOME TO
SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 36
37. COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE
LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
SOCIAL MEDIA PENETRATION
OCT
2012
37
62%
56% 56%
54% 53%
45%
41%
36%
34%
29%
25%
23%
21%
18%
14%
11%
9%
7% 6% 5% 4% 4% 3% 2%
N/A
BRUNEI
HONGKONG
TAIWAN
SINGAPORE
SKOREA
MALAYSIA
CHINA
MACAO
MALDIVES
PHILIPPINES
THAILAND
JAPAN
ASIA
INDONESIA
MONGOLIA
BHUTAN
VIETNAM
SRILANKA
NEPAL
INDIA
CAMBODIA
PAKISTAN
LAOS
BANGLADESH
MYANMAR
GLOBAL
AVERAGE
39. COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE
LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
SOCIAL NETWORK USERS (MILLIONS)
OCT
2012
39
552.0
56.7
43.8
29.9
29.9
26.0
16.8
13.1
12.9
8.2
7.2
4.0
3.0
2.9
1.8
1.4
0.7
0.4
0.3
0.2
0.2
0.1
0.1
N/A
CHINA
INDIA
INDONESIA
JAPAN
PHILIPPINES
SKOREA
THAILAND
MALAYSIA
TAIWAN
VIETNAM
PAKISTAN
HONGKONG
BANGLADESH
SINGAPORE
NEPAL
SRILANKA
CAMBODIA
MONGOLIA
BRUNEI
LAOS
MACAO
MALDIVES
BHUTAN
MYANMAR
GLOBAL TOTAL:
1,627 MILLION
ASIA TOTAL:
812 MILLION
41. INTERNET USERS WITH A SOCIAL MEDIA ACCOUNT INTERNET USERS WHO HAVE UPDATED THEIR SOCIAL MEDIA ACCOUNT IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)
SOCIAL MEDIA USERS: ACTIVE vs. TOTAL
SEP
2012
41
99% 97% 98% 98% 96% 95% 96% 97%
91% 92%
78%
65%
88% 88%
82% 80% 79% 77% 75%
72%
63% 63%
50%
43%
INDONESIA
CHINA
PHILIPPINES
MALAYSIA
THAILAND
VIETNAM
TAIWAN
INDIA
SINGAPORE
HONGKONG
SKOREA
JAPAN
42. SOURCES: TENCENT, SINA, FACEBOOK, TECHINASIA; FIGURES FOR SOME NETWORKS REPRESENT TOTAL REGISTERED USERS, AND MAY NOT BE INDICATIVE OF ACTIVE USER NUMBERS
TOP SOCIAL NETWORKS IN ASIA (USERS)
OCT
2012
42
552 M
337 M
324 M
229 M
QZONE
TENCENT WEIBO
SINA WEIBO
FACEBOOK
147 MRENREN
43. ASIA IS HOME TO MORE
FACEBOOK USERS THAN
ANY OTHER CONTINENT
SOURCE: SOCIALBAKERS (SEP 2012) 43
45. SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012)
FACEBOOK’S DEMOGRAPHICS IN ASIA
OCT
2012
45
18-24:
41%
13-17:
16%
25-34:
27%
35--44:
10%
45-54:
4%
55-64:
1%
65+:
1%
MALE:
58%
FEMALE:
42%
49. INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)
FACEBOOK vs. TWITTER IN ASIA
SEP
2012
49
80%
77%
72%
69%
67%
61%
59% 58% 57%
32%
22%
41%
35%
25%
9%
20%
27%
6%
29%
16%
21%
26%
INDONESIA PHILIPPINES MALAYSIA VIETNAM TAIWAN THAILAND HONG KONG INDIA SINGAPORE S KOREA JAPAN
50. 38%
OF THEIR TIME ONLINE
ENGAGING IN ONLINE DISCUSSIONS
ASIA’S FEMALE NETIZENS SPEND
SOURCE: TNS, AS CITED IN THE AMDA YEARBOOK 2012 50
51. 60%
OF INTERNET USERS IN ASIA USE SOCIAL
MEDIA TO INFORM PURCHASE DECISIONS
SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 51
52. 28%
OF INTERNET USERS IN ASIA WOULD BUY A BRAND
BECAUSE A FRIEND ‘LIKES’ IT ON SOCIAL NETWORKS
SOURCE: IPSOS VIA EMARKETER (JUL 2012) 52
53. DOUBLE
THE FIGURE FOR INTERNET
USERS IN NORTH AMERICA
THAT’S ALMOST
SOURCE: IPSOS VIA EMARKETER (JUL 2012) 53
54. 81%
OF ASIA’S TOP BRANDS
USE SOCIAL MEDIA
SOURCE: BURSON MARSTELLER 54
55. SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)
SOCIAL MEDIA USE BY ASIAN COMPANIES
JUN
2012
55
FACEBOOK
TWITTER
YOUTUBE
LINKEDIN
BLOGS
PINTEREST
GOOGLE+
89%
66%
64%
40%
39%
21%
13%
47%OTHERS
56. 75%
OF BRANDS IN ASIA RAN SOCIAL MEDIA
MARKETING ACTIVITY IN THE PAST YEAR
SOURCE: BUDDY MEDIA (JUN 2012) 56
57. SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)
COMPANY OBJECTIVES OF SOCIAL MEDIA
JUN
2012
57
CONTENT REACH
& AWARENESS
INCREASE TRAFFIC
TO WEBSITE
BETTER CONSUMER
INSIGHTS
MORE EFFICIENT
MARKETING
SALES & LEAD
GENERATION
CUSTOMER SERVICE
EFFICIENCIES
80%
64%
62%
46%
44%
42%
58. 88%
33%
30%
18% 6% 3%
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)
WHERE SOCIAL SITS IN BUSINESS IN ASIA
JUN
2012
58
MARKETING CORPORATE
COMMS
PUBLIC
RELATIONS
CUSTOMER
SERVICE
HUMAN
RESOURCES
OTHER
59. SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)
SOCIAL ‘MEASURES OF SUCCESS’ IN ASIA
JUN
2012
59
FANS & FOLLOWERS
‘ENGAGEMENT’
AWARENESS & BUZZ
AMPLIFY
MARKETING GOALS
SALES, LEADS &
CONVERSIONS
REACH OF BRAND
CONTENT
82%
72%
68%
50%
50%
45%
60. 3,110,235,171
MOBILE PHONE SUBSCRIPTIONS IN ASIA:
60
SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION
& COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
61. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY
OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
MOBILE PENETRATION
OCT
2012
61
GLOBAL
AVERAGE
234%
214%
147%
140% 139%
130%
124%
118% 117%
110% 109% 106%
100%
94% 93%
88%
83% 82% 78% 78%
70%
63% 62%
45%
5%
MACAO
HONGKONG
SINGAPORE
MALDIVES
VIETNAM
BRUNEI
TAIWAN
MALAYSIA
THAILAND
SKOREA
INDONESIA
JAPAN
CAMBODIA
PHILIPPINES
MONGOLIA
SRILANKA
LAOS
ASIA
CHINA
INDIA
BHUTAN
BANGLADESH
PAKISTAN
NEPAL
MYANMAR
63. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY
OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
MOBILE SUBSCRIPTIONS (MILLIONS)
OCT
2012
63
1,047.0
934.1
270.0
134.6
127.3
118.3
101.6
97.1
78.7
53.6
34.5
28.9
18.9
15.3
15.0
13.4
7.8
5.5
2.9
2.8
1.4
0.5
0.5
0.5
CHINA
INDIA
INDONESIA
JAPAN
VIETNAM
PAKISTAN
BANGLADESH
PHILIPPINES
THAILAND
SKOREA
MALAYSIA
TAIWAN
SRILANKA
HONGKONG
CAMBODIA
NEPAL
SINGAPORE
LAOS
MONGOLIA
MYANMAR
MACAO
MALDIVES
BRUNEI
BHUTAN
GLOBAL TOTAL:
6,300 MILLION
ASIA TOTAL:
3,110 MILLION
73. 82%
OF COMPANIES IN ASIA BELIEVE MOBILE SOCIAL
IS AN IMPORTANT PART OF THEIR STRATEGY
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 73
74. $!43%
OF PEOPLE IN ASIA ARE WILLING TO MAKE
TRANSACTIONS ON THEIR MOBILE PHONES
SOURCE: NIELSEN (MAR 2012) AS CITED IN THE ADMA YEARBOOK 2012 74
75. SOURCE: TNS MOBILE LIFE (JUN 2012)
USE OF MOBILE WALLET SERVICES
JUN
2012
75
31%
26% 26%
25%
15% 15%
7%
4%
2%
1% 1% 1% 1%
HONGKONG
SKOREA
JAPAN
SINGAPORE
MALAYSIA
TAIWAN
CHINA
INDONESIA
INDIA
PAKISTAN
PHILIPPINES
THAILAND
VIETNAM
79. 161,084,000
5,501,609
2,987,820
101,574,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
BANGLADESH
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
28%
63%
72%
3%
2%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
79
80. 717,000
139,593
79,080
499,198
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
BHUTAN
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
36%
19%
70%
64%
11%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012)
80
81. 409,000
318,900
252,520
530,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
BRUNEI DARUSSALAM
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
76%
130%
78%
62%
24%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU
(ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BUDDE.COM.AU (FEB 2012)
81
82. 14,953,000
2,466,305
662,060
14,960,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
CAMBODIA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
20%
100%
16%
80%
4%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
82
83. 1,343,240,000
538,000,000
552,000,000
1,047,000,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
CHINA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
51%
38%
41%
78%
49%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012); SOCIAL NETWORKS: TENCENT (APR 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
83
84. 7,154,000
4,894,913
4,033,000
15,293,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
HONG KONG
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
100%
214%
68%
56%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
84
85. 1,205,074,000
121,000,000
56,675,740
934,100,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
INDIA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
31%
78%
69%
10%
5%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
85
86. 248,645,000
55,000,000
43,814,560
269,989,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
INDONESIA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
51%
109%
22%
18%
49%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
86
87. 127,368,000
101,228,736
29,900,000
134,600,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
JAPAN
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
91%
106%
79%
23%
9%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: SEMIOCAST (AUG 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
87
88. 6,586,000
527,400
224,700
5,481,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
LAOS
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
34%
83%
66%
3%
8%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
88
89. 578,000
308,797
210,740
1,353,194
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
MACAU
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
100%
234%
53%
36%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
89
90. 29,180,000
17,723,000
13,063,600
34,533,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
MALAYSIA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
73%
118%
61%
45%
27%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
90
91. 394,000
114,100
135,360
549,934
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
MALDIVES
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
41%
140%
29%
34%
59%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012)
91
92. 3,180,000
355,524
438,940
2,942,313
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
MONGOLIA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
69%
93%
31%
11%
14%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
92
93. 54,585,000
500,000
(N/A)
2,800,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
MYANMAR
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
33% 67%
(N/A)
<1%
5%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012); SOCIAL NETWORKS: (N/A); MOBILE: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012)
93
94. 29,891,000
5,040,000
1,824,380
13,354,477
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
NEPAL
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
17%
17%
45%
83%
6%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: NEPAL COMMUNICATIONS AUTHORITY (AUG 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
94
95. 190,291,000
29,128,970
7,221,900
118,317,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
PAKISTAN
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
36%
15%
62%
64%
4%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
95
96. 103,775,000
33,600,000
29,878,240
97,135,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
THE PHILIPPINES
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
49%
32%
29%
94%
51%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
96
97. 5,353,000
4,002,048
2,869,360
7,846,100
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
SINGAPORE
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
100%
147%
75%
54%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY (SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
97
98. 48,861,000
40,329,660
26,000,000
53,609,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
SOUTH KOREA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
83%
110%
83%
53%
17%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: CYWORLD VIA BLOTER.NET (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
98
99. 21,481,000
2,503,194
1,397,780
18,866,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
SRI LANKA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
15%
88%
85%
7%
12%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
99
100. 23,235,000
16,147,000
12,937,760
28,917,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
TAIWAN
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
78%
124%
69%
56%
22%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: TAIWAN NATIONAL STATISTICS (2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
100
101. 67,091,000
24,000,000
16,834,140
78,667,910
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
THAILAND
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
34%
117%
36%
25%
66%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
101
102. 91,519,000
30,858,742
8,200,000
127,318,045
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
VIETNAM
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
31%
139%
34%
69%
9%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: ZING.ME (JAN 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
102
103. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
104. WE ARE SOCIAL SINGAPORE
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG