Our theory for the pitch of our music video for the song "Dirty Love" by Cher Lloyd and relating it to Goodwin's theory.

1. Pitch - Theory
Outlining how our video follows Goodwin’s
theory on music videos and how we feel this will
appeal to your audience.

2. About our video
• Our video will be partly illustration but only on some parts of the
lyrics where we’re able to portray the lyrics and make it interesting to
look at too.
• Most of the video will use illustration. For example, “I’m getting
bored” is where our performer will yawn whilst looking at the camera .
• Another part of the song we will illustrate but quite vaguely is when
the performer sings about being a caveman” so we will have the
performer under a bridge, looking quite medieval and old-fashioned.

3. How will it appeal to our
audience?
• Having parts of the song being illustrated allows a memorable
experience whilst listening to the song and watching the music video,
because it shows significant parts of the song being visually presented.
• Our whole music video does also use bits of disjuncture but in a good
way because although what the performer is doing doesn’t really match
the song lyrics, it suits the genre and beat of the song, making it more
fun to listen to and more entertaining.

4. Other ways it relates to
Goodwin’s theory
• Like Goodwin says, pop music videos don’t really have a form of closure and
ending, so our video won’t have a story or clear structure so it will just end on
one of our base tracks, allowing it to relate to the lyrics at the end.
• Pop videos rely on repetition – we will have a lot of base tracks continuously
being repeated and they’ll mainly be close-ups.
• Our music video will also end with just a simple fading away shot where the
camera moves up to the bright sky and then we can use post-production
techniques for that to fade out to white as the music fades out too.