SCMD 140: Growing an Online Community. Enroll at learn.hootsuite.com. In this course, students will understand the components of an online community and how they can grow theirs to increase customer happiness and achieve company goals. Learn how to set up your community for success, what you should be measuring, and how you can use social media to solve company-wide challenges. Enroll in HootSuite University today and gain access to this fundamental courseware, along with a growing library of social media content for ongoing education.

1. SCMD 140: Growing an
Online Community
Course 1. Understanding Your
Syllabus Audience
In this course, Students will learn the fundamentals of growing an
students will online community. In this video, they’ll see where
understand the community fits into existing organizations, how to
components of an get to know audiences, and tactics for amplifying
online community messages.
and how they can
grow theirs to increase customer happiness and What You Will Learn:
achieve company goals. • Community & Your Company
Learn how to set up your community for success, • Understanding Your Company’s Challenges
what you should be measuring, and how you • Identifying Your Company’s Goals
can use social media to solve company-wide
• Researching & Understanding Your Audience
challenges.
• The Power of Influencers
HootSuite’s VP of Community, Dave Olson, takes
• Creating a Unique Messaging Plan
students on an adventure through the various
components of creating and maintaining a thriving • Nurturing Your Social Channels
community.
Students will learn from Dave’s personal experience
2. Strategies for
after years on the job as HootSuite’s Director
of Marketing, where he crafted programs and Communication
initiatives to spark HootSuite’s rapid international
In this lesson, students learn how to best
growth.
communicate with customers on social media,
This course is comprised of engaging video including handling social media security, team
modules, useful worksheets, and an online exam. collaboration, negative sentiment, and email
Students are also encouraged to follow along marketing.
and tweet their progress via the course hashtag,
#SCMD140. There are four lesson modules, totaling What You Will Learn:
19 videos. • Creating Secure Company Profiles
• Increasing Efficiency Through Collaboration
• Dealing With Negative Sentiment
• Using Email in Addition to Your Social Channels

2. SCMD 140: Growing an Online Community
3. Monitoring & Filtering
Get the most out of what your audience is saying!
Students will learn how to effectively listen to their
community while also filtering content to get the
right information at the right time.
What You Will Learn:
• The Value of Online Marketing
• The Power of Twitter Lists
• Utilizing Hashtags
• Optimizing Your Vocabulary
4. Measuring Success
Learn how to measure what matters and how
companies can define the impact of community.
Students will see how social media can play a vital
role in creating customer happiness.
What You Will Learn:
• What Defines Success?
• The Happiness Barometer
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