HootSuite University's Higher Education Program allows professors to integrate HootSuite University into their curriculum, in order to empower their students with the social media skills and savvy that the industry demands. Are an interested professor? Learn more at http://ow.ly/ermdO

1. Higher Education Program
What is HootSuite University’s Higher
Education Program?
HootSuite University’s Higher Education Program provides professors and
students free access to HootSuite University and HootSuite Pro for 90
days. In an effort to help increase students’ digital awareness and social
media skills, this access is designed to complement existing courses and
curriculums within relevant fields of instruction.
In a competitive job market and shrinking global economy, social media has
emerged as a booming industry. Reading the most recent job descriptions,
it’s apparent that social media skills are not only in high demand, but are
now required by employers all over the world.
What’s Included in the Higher Education Program?
“If we want
HootSuite Pro: to teach our
• Unlimited social profiles students current,
• Ability to add a team member
• Unlimited RSS feeds
hands-on,
• Enhanced Google & Facebook analytics practical skills,
• & more! third-party
HootSuite Certification:
objectivity from
• Industry-recognized credentials
an industry
• Badge to display on social profiles or websites leader is huge”
• Professional listing in the HootSuite directory
-Dr. William Ward
HootSuite University: Professor at Syracuse
University
• Tactical courseware about HootSuite
• Social media courseware for managing
your business’ online presence
• Comprehensive online testing
• Lecture Series with industry and thought leaders Interested in enrolling your class?
• Curated social media jobs board
• Weekly #HSUchat
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2. Higher Education Program
How does the Higher Education Program work?
After acceptance into the program,
the professor will work with a team
member of HootSuite University to
enroll their students. Once the class
list is finalized, enrolment is as simple
as filling out a document with the
participating students’ names and
email addresses.
Read our Case Study featuring
In order to enroll your class in Syracuse University
HootSuite University’s Higher Review how social media professor
Education Program, you must agree Dr. William J. Ward integrated
to abide by the following criteria: HootSuite University into his
curriculum, in order to empower
• The course that the professor is teaching must be offered by an his students with the social media
skills and savvy that the industry
accredited higher education institution.
demands.
• The professor will incorporate both HootSuite & HootSuite University
as a mandatory part of their curriculum.
• The institution will not use the HootSuite accounts provided in this
program for any institutional social media marketing and management.
If your institution is interested in using HootSuite for social media
marketing and management, please see our plans page.
• The institution is willing to be referenced as a participant in HootSuite
University’s Higher Education Program.
• Students are required to fill out a short feedback survey at the end of
Watch our Lecture Series with
the program. Syracuse University’s Dr. William
Professors of varying disciplines are encouraged to apply, as social media J. Ward
skills can be applied to many subjects, not just a social media class. In this 30-minute webinar, explore
the importance of teaching social
media for business within higher
education, and Dr. Ward’s strategy
and tactics behind integrating
HootSuite University into the
classroom.
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