As a consultant and Hootsuite Ambassador, Chris Dack uses Hootsuite to reach clients and engage on social media. See how Chris, with the help of Hootsuite and Hootsuite University, has grew his business and found success.
1. SuccessStory:
ChrisDack
SUCCESS STORY: CHRIS DACK
Increased
customer
satisfaction
Increased brand
sentiment and
awareness
Faster customer
service response
rates
More compelling
marketing
campaigns
Ambassador of Social
Consultant Chris Dack Empowers His Clients for
Social Success
Chris Dack had a solid job as a Microsoft Access database developer for
a local college when he began to dabble in web design. What started as a
hobby blossomed into paying gigs providing design and online marketing
for a variety of local businesses. But he didn’t have a lot of extra time to
get new clients. “I needed something else to get the word out about me,
and show off my work,” he says. “So I started to embrace social media.”
After four years doing both his nine-to-five job and his independent
sideline business, with the support of his employer, he took the plunge
and started working full time on his own startup. By then he had
experienced the benefits of social media for building relationships and
getting new business. In fact, he changed his company name to Chris G
Dack Ltd to match his Twitter handle, @chrisgdack, because of all the
engagement he was enjoying there.
2. SUCCESS STORY: CHRIS DACK
Using Hootsuite functionality to the max
An early Hootsuite adopter, Chris used it to manage his activities
on Twitter, Facebook, LinkedIn, and later Google+, eagerly learned
its features.. To find nearby businesses in need of his services, such
as helping companies refine and design PowerPoint and Keynote
presentations, he uses Hootsuite’s geolocation functionality. “I will do a
search on Hootsuite for people who are talking about the presentation
they’re giving, or one they are about to give, within a 15 mile radius.” He
then reaches out on social media to offer his services and support, and
those relationships often lead to new clients.
His favorite features include Hootlet, the Chrome browser add-on, to
share relevant stories and articles from anywhere on the web, and to
scour Twitter while conducting a Google search. He uses the Ow.ly
link shortener to track what types of messages get the most attention,
and from whom, and he makes the most of Hootsuite’s functionality
to publish posts to many social networks at once, including LinkedIn
Groups. He also uses a series of Hootsuite app integrations, including
Evernote, WordPress and Instagram to create and share interesting,
relevant content.
Insights and industry-recognized credentials from
Hootsuite University
Last year Dack obtained Hootsuite Certification from Hootsuite
University. ”Hootsuite Certification was absolutely perfect,” he says.
“It not only enabled me to gain accreditation, but it also enabled me
to keep up-to-date with current trends, and join a community of
like-minded people.” He keeps in contact with fellow HSU alumni by
joining in hashtag networking events on social media. “I contribute to
#HSUchat and other business networking hours,” Chris says. “From
that I have built-up not only my own business, but I try to support
others as well.”
“Hootsuite
Certification was
absolutely perfect. It
not only enabled me
to gain accreditation,
but it also enabled
me to keep up-to-
date with current
trends, and join a
community of like-
minded people.”
Chris Dack,
Founder, Chris G Dack Ltd
3. SUCCESS STORY: CHRIS DACK
Chris Dack contributes to #HSUchat and many Twitter chats using Hootsuite
He recently became a Hootsuite Ambassador, further cementing his
personal brand as a social media specialist. “I’ve grown using social
media by taking on Hootsuite as my tool of choice, and I wanted to
preach that to others,” he says.
Chris notes that his own success using social media to build his
business from the ground up has provided credibility and an ideal
training ground for social tactics. “What I do for myself, I always
recommend for my clients as well,” he says. The nature of his
consultancy enables him to use his foundation of expertise with
Hootsuite and social media to empower others to improve their
businesses in measurable ways. “I’ve heard feedback saying, ‘You know
what? You’re bang on. And what you’ve done for me has caused this.’
It’s a fantastic thing.”
“I’ve grown using
social media by
taking on Hootsuite
as my tool of choice,
and I wanted to
preach that to
others.”
Chris Dack,
Founder, Chris G Dack Ltd
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