NMDL Final Project

1. Harley Davidson Genius company already forming a community.

2. As a company your goals are: Forming a sense of community with people that all have a passion for riding Harley’s. Harley attracts anyone from ages 18-81. The market Harley is in is very competitive.

3. Create a Blog

4. Create a sense of community everyone can connect to. Create a Blog that is updated frequently with events that Harley is apart of. Like HOGS, Bike Week and Sturgis. Create a place where all bikers can join together and meet up for drinks and mingle.

5. Create Twitter and Facebook

6. Control information Create a Facebook & Twitter to become more exposed to an online community Include events, public news, press releases etc

7. Evaluating Success Can be Tricky but Google has lots of tools for this. Blogs are easy to evaluate Facebook and Twitter have followers Relate it back to past attendance and gauge reactions to consumers

8. Cost Good news……. Cheap to Create a Blog Needs to be updated Cheap to create Facebook & Twitter Also needs to be updated Cost: A few marketing and PR salaries to control the Blog, Twitter and Facebook

9. Sense of Community Create a stronger base of community A stronger community A stronger sense of relationships with riders Janelle Hopkins