Presentation by

1. hopkinsdavid
deborahsadd
bucareersforum
Social Media
Business.bournemouth.ac.uk 1

2. Generation(s)
• ‘Greatest’: Born 1900-1925
• ‘Silent’: Born 1925-1945
• ‘Baby Boomers’: Born 1945-1960s
• Generation X: Born 1960s-1980s
• Generation Y: Born 1990s-2000s
•Generation … ?
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3. Generation Y (why)
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4. Generation Y
• 59% update social status in class.
• 29% fid love through Facebook, 33%
dumped through Facebook!
• Gen-Y watch TV on 2 or more
devices (not including TV).
• Gen-Y trust strangers (from network)
over family or friends.
• 3x likely to follow a brand over family
member.
http://goo.gl/OOX2m
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5. Digital Revolution: Last 10 Years
• 274 million American have Internet
access, which is more than double
that of 2000.
• 81 billion minutes spent on social
networks and blogs.
• 64% of all mobile phone time is spent
on apps.
• 42% of tablet owners use them daily
while watching TV.
• For the first time, the numbers of
laptops have surpassed desktops
within TV homes.
http://goo.gl/tz6pw
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6. ‘Connected’ Time
• 57% check emails when watching
TV.
• 44% surf the Internet when
watching TV.
• 19% looked for more information
based on advert just watched.
• 16% looking for coupons/vouchers
for adverts just watched.
http://goo.gl/CVIWG
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7. Using Social Media to
Raise your Profile
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8. Blogging
• Students use blogs to:
• Find a voice,
• Writing and communication,
• Conversation and monologue,
• Learn responsibility for
‘ownership’ of comment(s),
• Reflective writing,
• Journalism/Marketing/Brand
Awareness, etc.
http://goo.gl/0pMwv
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9. Facebook
• +800million people use Facebook (!):
• Average of 106mins spent on
Facebook, PER DAY,
• Students using Facebook more
than 100 minutes per day noticed
drop in grades,
• Facebook isn’t the problem, it’s
how you use it!
http://goo.gl/i1ZrO
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10. Twitter
• Average age of Twitter user is 39
(Generation X),
• 60% of Twitter users are over the age
of 35 (Generation X).
• Generation Y use to chat about
friends, drinking, television – ‘social’
• Generation X use to
connect, network, news, research, int
eract, hobbies, etc – ‘network’
http://goo.gl/leYB2
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11. LinkedIn
• +160million people use LinkedIn, of
which:
• 77% use to research people
and/or companies,
• 69% use to reconnect with past
colleagues, and
• 50% use to build network
relationships which may
influence future business or
employment prospects.
http://goo.gl/kPD0V
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12. Business.bournemouth.ac.uk 12

13. Business.bournemouth.ac.uk 13

14. Thank You
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