14. Layar Open Platform
Brands & Content
Developers Users
Marc René Gardeya - - www.hoppala.eu
15. Worlds Largest Platform
500 layers published
2.000 layers in development
3.000 content creators worldwide
1.500.000 downloads
Android & iPhone
Marc René Gardeya - - www.hoppala.eu
16. Layar Distribution
Global preinstallation
Tens of millions of phones with Layar
preinstalled already in the shops
#1 in all markets except Japan (#2)
Marc René Gardeya - - www.hoppala.eu
18. City marketing
Layer developed by NAi / IN10
Marc René Gardeya - - www.hoppala.eu
19. Entertainment
Layer developed by AugmentReality
Marc René Gardeya - - www.hoppala.eu
20. Art
Chris Manzione: „Key element of our layer is that the objects are site-specific. This
is different than most other digital media that can be easily transfered and shared.
This requires the users presence and interaction with the site itself.“
Layer developed by Superimpose / VPAP
Marc René Gardeya - - www.hoppala.eu
21. Ubisoft‘s Splintercell
Layer developed by Muzar.org
Marc René Gardeya - - www.hoppala.eu
23. Easter Greetings
Place 3D easter eggs from web and mobile
Leave a message
for your friend
Happy easter!
again!
Loo king forward to see you
Layer developed by Hoppala
Marc René Gardeya - - www.hoppala.eu
24. Berlin Wall
Layer developed by Hoppala / Superimpose
Marc René Gardeya - - www.hoppala.eu