1. #Winter12 Release Pary
Orlando Salesforce User Group Meeting
October 20, 2011

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain
forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical
fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of
belief, any statements concerning new, planned, or upgraded services or technology developments and customer
contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in
our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security
measures, the immature market in which we operate, our relatively limited operating history, our ability to
expand, retain, and motivate our employees and manage our growth, new releases of our service and successful
customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our
other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web
site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.

3. #Corelando: The Center of the #OSUG
Universe
 Network, Schmooze, Connect
 Welcome!
 Winter 12 Highlights
– Presented by Joshua Hoskins, Orlando SFDC User Group
Leader
 Wrap It Up!
– 2011 Meetings
– On tap for 2012?
• #DF2UFL
• #CCC

4. Welcome!
Jennifer Phillips, @CRMjen
Joshua Hoskins, @jhoskins
#OSUG, @OrlandoSFDC

5. #Corelando: The Center of the #OSUG
Universe
 It‘s all about YOU (literally)
– Ways to connect
– Who do you know
– How much can you help
– Feedback is progress
 Annual Surveys Coming
 If you build it…TELL somebody!

6. Winter 12 Highlights!

7. Winter „12: Welcome to the Social Enterprise
 Valuable Resources
– Success Portal: http://success.salesforce.com/
– Release Portal: http://www.salesforce.com/customer-
resources/releases/#
– Facebook:
https://www.facebook.com/salesforce?sk=app_2663845000496
48
– AppExchange: http://appexchange.salesforce.com/home
– Consultant Portal:
http://developer.force.com/consultants/crc_home
– Salesforce Answers: http://success.salesforce.com/answers

8. Winter „12: Welcome to the Social Enterprise

9. Collaboration Cloud

10. Chatter Messages

11. “Like” for Chatter Comments - BEFORE

12. “Like” for Chatter Comments - AFTER

13. Sales Cloud

14. Social Contacts

15. Social Contacts
– Enhancement from Ideas!
– See your Contacts‘ social network profiles – directly in SFDC
– The Social Contacts feature is enabled by default for
organizations created after October 7, 2011 ONLY
• Older Orgs need to enable
• Enabled post-release (beginning late October)
– Social Networks in this release:
• Linked In, Facebook, Twitter
• uses public APIs to display social information – can‘t guarantee
future availability if there is a change.

16. Salesforce for Outlook
 Unresolved Items: Batch edit for up to 50 item.
 Unresolved Items: Recommendations
 Add up to 10 emails to Salesforce at one time
 Salesforce for Outlook on 64-bit and 32-bit versions of
Outlook 2010 is now supported

17. Analytics

18. Analytics
 Dashboard Filters
– Choose the Data to display using a drop-down
– No longer have to clone the dashboard
 CRM Dashboards by Force.com Labs
– Sales & Marketing
– Customer Service
 Enhanced Reports Tab
 Mobile Dashboards iPad App

19. Dashboard Filters

20. Data.com

21. Data.com : New Tab!

22. Data.com

23. Database.com

24. Database.com

25. Force.com

26. Cloud-Based Flow Designer

28. Winter „12: Welcome to the Social Enterprise
 Help and Training #Awesomeness
 Videos
– Building a Website with Siteforce (3:00 minutes)
– Editing and Managing Content with Siteforce (2:53 minutes)
– Sending Private Chatter Messages (3:15 minutes)
– Sharing Files in Chatter (2:45 minutes)
– Finding What You Need In Chatter (Updated, 3:47 minutes)

29. Winter „12: Welcome to the Social Enterprise
 Help and Training #Awesomeness
 Updated Demo
– Importing Accounts Using the Data Loader CLI (5:21 minutes)
 Tip Sheets and Implementation Guides
– Using the Enhanced Reports Tab
– Introducing Dashboard Filters
– Visual Workflow Implementation Guide—Beta

30. Winter „12: Welcome to the Social Enterprise
 Help and Training #Awesomeness
 Workbooks
– Analytics Workbook—Introduces you to dashboards and
reports through a series of tutorials. formulas.
– Chatter Administrator's Workbook—Introduces Chatter, the
enterprise collaboration solution, as well as ways to administer
Chatter in your organization, such as adding new users, and
clearing out feeds.
– ISVforce Workbook—Introduces you to application distribution
via a series of quick tutorials. You'll create a simple app,
package it for distribution, and install it in another org, just as a
customer would.

31. Winter „12: Welcome to the Social Enterprise
 Help and Training #Awesomeness
 Workbooks
– Visual Flow Workbook—Introduces you to the Flow Designer
through a series of tutorials. You'll learn how to build simple
flows that show you how to get user input, update records, and
perform calculations.
 Developer Guides
– Data Loader Developer's Guide—A quick start for the Data
Loader command-line interface has been added.
– Object Reference—Reference information about all standard
and custom objects, data types, and related information.

32. Winter „12: Welcome to the Social Enterprise

33. Wrap It Up:
Don‟t You Want to get (even more) Involved?

34. What Makes OUR Community?
 Jobs Connection
 Are YOU a member?
 JOIN HERE
 Co-workers
– Marketing Users
– IT Support
– Sales Managers
– Service Professionals
– Content Collaborators
– And of course…
• ADMINS
• Developers

35. Wrap It Up!
 Upcoming Community Events
– [Orlando] Salesforce ‗Corelando‘ December Meeting
• Ikea Friday, December 2nd, 2011
– Social & Cloud Coder Co-Lab TBD
– [Orlando] Dreamforce to YOU! Florida
• Q1 2012
 Contact Information
– Joshua Hoskins @jhoskins | hoskinj+osug@gmail.com
– Jennifer Phillips @CRMjen | jennifer@CRMjen.com

36. Self- Help and Community Resources for
Customer Success

37. salesforce.com/success
Free online resources to help our customers succeed

38. salesforce.com/success
Free online resources to help our customers succeed
Customer
Customers‘ 1st stop for free online success resources
Resources
Learning Center Browse the latest best practices, videos, and interactive training
Help Search our knowledge base and contact support for your specific needs
Answers Get fast answers from Salesforce customers, partners and employees
Ideas Share your ideas and help shape the product roadmap
Blogs Updates from our product team, industry experts, and community leaders
User Groups Find local user groups to stay up to date on local events and discussions
Developers Learn to develop in the cloud and take full advantage of the power of
Force.com.
Weekly Tips and
Session every Friday at 11am PST - Register online
Tricks Webinar

40. Help site
CALL/CHAT/
OPEN A CASE
SEARCH FOR CUSTOMIZE
KNOWLEDGE, THE PAGE
BEST PRACTICES,
AND
DOCUMENTATION
REPORT ON
YOUR CASES
ACCESS
TRAINING
CONTENT
HELPFUL VIDEOS

41. Drive Adoption with Chatter
Cloud 2: Works like Facebook
Real-time Choose the
Feeds: people, documents, and
apps to follow
Trusted: Secure, private application

42. 5 Steps to Get Started with Chatter
1 Update your profile and upload a photo
2 Post your first ―status update‖
3 Start following people
Start following records
4 (accounts, opportunities, etc.)
salesforce.com/chatter/gettingstarted
5 Join or create a group

43. Monitor Usage With Your Personalized Account
Review
Sent monthly to System Administrators
Tracks usage of Salesforce CRM
Helpful metrics to drive user adoption

44. Attend the Getting Started Webinar
Monthly live webinars
Invite your team to attend
Register today:
Getting Started webinar

45. Explore AppExchange - Over 1,000 Apps Waiting For
You
Extend Success with Apps & Services
• Pre-Integrated CRM & Non-CRM Apps salesforce.com/appexchange
• Best of Breed Service Partners 1000+ Apps
• Evaluate solutions with test drives, demos
25,700+ Customers
and customer reviews have installed one or more apps

46. Need More Assistance: Ask Our Experts
salesforce.com/support salesforce.com/training
salesforce.com/consulting

47. Customer Checklist
Create a community profile
Post a question or idea to the community
Explore the customer learning center
Join a local user group
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