Why have a brand and logo for your business? What does the logo process include? When small businesses have a stand out logo, it looks more professional, capable, and stable. Marketing materials, web design, and other communication pieces with a great logo not only help your audience pick you out from the competition, it creates a cohesive work environment and a strong sense of employee loyalty.

1. Branding and Logos
Hot Dog Marketing Copyright 2012. 512.731.6129. www.hotdogpr.com .

2. Why Have a Brand?
• Separates yourself from the competition
• Makes your business easy to remember
• Gives your business a cohesiveness throughout all
its marketing efforts
• Enhances your business’s image – more professional
and established
• Gives your business a higher perceived value
• Attracts the kind of clients you’re looking to attract
All information included in this proposal/presentation is confidential and remains under Hot Dog
Marketing’s control until a contract is in place.

3. Logo vs. Branding
Branding Logo
•What sets your company •How we express your
apart? brand in graphics – with a
•Why do people choose name or symbol
you over the competition? •Easily recognizable
•How do you consistently •Has elements that can be
express that message? replicated to make your
other marketing look and
feel the same
Copyright 2012 Hot Dog Marketing www.hotdogpr.com

4. Hot Dog Marketing
Logo Design Package
• Consultation (1-1.5 hours – establish branding)
• Three rounds of logo drafts – first round includes
three concepts
• Final logo file delivery (includes: .eps, .pdf, web-ready
.jpeg and normal .jpeg)
• Logo Style Guide with fonts and colors for future
reference
Copyright 2012 Hot Dog Marketing www.hotdogpr.com

5. Example Logo Draft 1
Copyright 2012 Hot Dog Marketing www.hotdogpr.com

6. Example Logo Draft 2
Copyright 2012 Hot Dog Marketing www.hotdogpr.com

7. Final Logo Example
Copyright 2012 Hot Dog Marketing www.hotdogpr.com