Howard Davidson Arlington MA - Coca-Cola & Riedel Release Luxurious Glass

1. Coca-Cola & Riedel Release
Luxurious Glass
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington
MA

2. Coca-Cola & Riedel
Release Luxurious Glass
Partnering with Coca-Cola, renowned Austrian
glassmaker Riedel has designed a luxurious
drinking glass meant for the more refined
tastes of a true Coca-Cola connoisseur.
Apparently modeled after the shape of the
original Coke glass, the glassware giant
promises to accentuate and enhance all of the
classic soda’s familiar flavors.
Slide By :- Howard Davidson Arlington
MA

3. Conjuring up a veritable olfactory and gustatory dream
sequence, Riedel’s CEO Georg Riedel envisions the
drinking experience as being akin to a fine wine or
sophisticated ale: “This glass starts with the introduction of
the aromas, beautiful lemon, citrus, lime character, malt
characteristics, the mouth feel, the effervescence”
Of course there are skeptics who scoff, from a scientific
basis, at the idea of a glass in any way contributing to
flavor. Are Riedel’s purported methods and theories of taste
genuine or is it all just trickery used to create a luxurious
experience?
Slide By :- Howard Davidson Arlington
MA

4. In any case, Coca-Cola has no real financial
incentive to make this kind of a brand move
from populous to luxury. They’ve pretty much
had a vice grip on competitors like Pepsi and
the widespread appeal of their soft drink does
not hurt profits. Given this dominance, it’s
clear Coke can afford to have some fun and
Riedel is obviously reveling in the exposure.
Slide By :- Howard Davidson Arlington
MA

5. A single glass runs at $20 with a double
pack costing $30. But, can this
ridiculously fancy glass make Coke
taste better?
Slide By :- Howard Davidson Arlington
MA

6. A single glass runs at $20 with a double
pack costing $30. But, can this
ridiculously fancy glass make Coke
taste better?
Slide By :- Howard Davidson Arlington
MA