Howard Davidson Arlington MA Taco bell gets even cheaper with $1 cravings menu Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Taco Bell Gets Even Cheaper
With $1 Cravings Menu
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Taco Bell is getting even cheaper by
rolling out the new $1 Cravings value
menu.
Slide By :- Howard Davidson Arlington MA

3. Apparently, the “Why Pay More” menu
just wasn’t cheap enough. As prices on
Taco Bell’s previous value menu
skyrocketed to (gasp) more than a
whole dollar, it became clear to parent
company Yum Brands that decisive
action was needed.
Slide By :- Howard Davidson Arlington MA

4. The new $1 Cravings menu is taking over,
with items such as the Beefy Cheesy Burrito
and Beefy Nacho Loaded Griller on tap. Does
it bother anyone else that they don’t just say
“Beef”? Why does it have to be “Beefy”? It
makes me feel like there’s something they’re
not telling me.
Slide By :- Howard Davidson Arlington MA

5. At this point, Taco Bell is in the throes of a
full-on branding identity crisis. In addition to
the $1 Cravings launch, Taco Bell is also
rolling out its “Cantina Power” menu. That
line is positioned to appear fresh and healthy
– basically the antithesis of the rest of Taco
Bell’s offerings.
Slide By :- Howard Davidson Arlington MA

6. The company seems to be at war with
itself regarding whether it wants to
market to young professionals or stoners
living in mom’s basement. Now that they
have breakfast, I can’t even imagine how
awkward things get at 6am. Maybe they
could do separate drive-thru lanes – one
for people on their way to work, one for
those on their way to bed after a long
night of video games.
Slide By :- Howard Davidson Arlington MA

7. At the end of the day, Taco Bell just needs
to figure out what it wants to be.
Consumers who would buy their higher-priced
items don’t want to eat at the same
restaurant as the guy who scraped coins
out of the sofa to buy one taco. In other
words, you can’t have your caramel apple
empanada and eat it too.
Umm, not saying I would be seen at a Taco
Bell, BTW.
Slide By :- Howard Davidson Arlington MA